Job Specifications
Who we are
You. Better. With Alan.
Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.
We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.
By connecting all aspects of care - private, public, and direct to consumer - we create the most member-centric healthcare experience. Through deep engagement, we empower everyone to overcome day-to-day health obstacles and live healthier lives.
We partner with 35K+ companies of all sizes, serving more than 950K+ members, and have reached 680M+ in ARR.
Our team of 700+ people (still growing) operates across France , Spain , Belgium , and Canada .
How we do it ?
About
People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:
What drives us — We're obsessed with helping our members live healthier
Mission is the Boss: long-term thinking, seeking our mission success above all else.
Member & customer-led: obsessively focused on solving members & customers problems and creating the most delightful experiences.
How we build excellence — We hire the best people and give them platform to succeed
Champions of excellence: extremely high standards and talent density.
Distributed ownership: accountable enlightened despots, everyone owns their decisions and results.
Radically transparent: all information is accessible and written-first, so everyone can make the best decisions asynchronously
How we grow together — We help each other improve through honest feedback and bold thinking
Optimistic alchemy: optimists who collaborate with genuine care and support teammates.
Empathetic challengers: direct, caring feedback combined with praises to help each other grow professionally
Bold & creative contrarians: think differently to achieve greatness, try new approaches
How we move fast — We fight complexity and focus on what matters most
Disciplined in execution: taking decisive actions with focus that compounds success over time
Fight for simplicity: only high impact processes, smart frugality
The Growth Marketer role
Context
Alan's digital distribution, both for companies and individuals, is experiencing strong growth (+45% annually), and we are planning for even more impressive growth in the coming years thanks to a strong brand and innovative distribution.
We are looking to scale our acquisition efforts in Belgium by bringing in a dedicated growth marketing expert to accelerate our expansion in this key market
You will work closely with the local acquisition referent, adapt what's working in our main market to Belgium's unique characteristics, and develop tailored strategies. You'll need to understand the Belgian healthcare landscape, cultural nuances, and what makes health insurance different in Belgium compared to other markets.
Your Mission
Your objective is to drive sustainable and scalable growth for Alan Belgium through:
Ownership and optimization of digital marketing channels (SEA, Meta, LinkedIn, SEO, Email marketing...)
Development of targeted campaigns for specific customer segments in the Belgian market
Design and execution of growth experiments to validate hypotheses and unlock new opportunities
Creation and testing of ad creatives, messaging, and landing pages that resonate with Belgian audiences
Data-driven optimization of campaign performance, conversion rates, and ROI
Collaboration with design, content, Product, and Sales teams for integrated growth initiatives
Management of budget allocation, performance tracking, and reporting
Testing and validation of new channels and tactics as growth levers
What makes this role exciting
Full ownership of Belgium's growth strategy and paid acquisition channels
Opportunity to build from the ground up—establish processes and frameworks that will scale
Autonomy to test and implement new strategies with real budget and impact
Close collaboration with cross-functional teams across Product, Sales, and Marketing
Direct impact on Alan's international expansion and business outcomes
Work with a mission-driven company transforming health insurance across Europe
Be part of a high-performing, innovative marketing team that's 100% in-house
If you have some of the following, you may be a great fit
At least 5 years in Performance Marketing, Demand Generation, Digital Marketing, or Growth Operations
Fluent in English and Dutch
Proven track record of developing and executing successful acquisition strategies in B2B SaaS or tech companies
Strong analytical and data-driven approach with experience using analytics tools (Metabase, Mixpanel, etc.)
Experience with A/B testing, experimentation frameworks, and budget management
Excellent copywritin
About the Company
Alan est le partenaire santé qui assure, prévient et accompagne au quotidien. Fondé en 2016 et premier nouvel acteur d'assurance santé agréé en France depuis 1986, Alan est rapidement devenu un partenaire santé incontournable. Offrant un service unique axé sur la prévention et le bien-être physique et mental, Alan utilise la technologie pour simplifier l’accès au soin. En plus de son offre d'assurance, Alan propose des services innovants comme des plans de prévention personnalisés, une clinique virtuelle accessible 7/7, un c...
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