Job Specifications
About Us
We are a rapidly growing family business on a mission to revolutionise toddlerhood and empower parents worldwide with innovative, practical solutions. Founded by ITV's parenting expert Amanda Jenner, My Carry Potty has grown from a single product idea into an award-winning 8-figure business, transforming the lives of families across the UK, US, Australia & more.
Having established ourselves as leaders in the UK market, we are now embarking on an exciting new growth stage, with aggressive expansion across the US market and beyond. We've secured retail partnerships with major retailers like Tesco, Asda, John Lewis, Boots, Target and Nordstrom, and built a thriving community of parents who trust our brand.
Our small but mighty team of 10 drives our mission forward with creativity, authenticity, agility, and collaboration. If you're excited by the challenges that come with rapidly scaling a family business and want to make a real impact, we invite you to build with us.
Role Overview
Are you a creative powerhouse who lives and breathes social media? Can you craft trend-aware content that drives engagement, builds community, and converts?
We're looking for a Social Media & Content Manager who is a strategic thinker, video editing wizard, graphic design guru, AI workflow optimizer, and trend-spotter all rolled into one. You'll take full ownership of our social media and brand presence across multiple channels.
This is a unique opportunity to work directly with our Marketing Director, who is committed to helping you grow. We're looking for someone willing to learn fast, take feedback, and level up quickly in a high-growth environment.
Location: In-house role based in Bournemouth, 5 days per week in office. Open to hybrid work for exceptional candidates located outside of Dorset.
Key Responsibilities
Social Media Strategy & Content Production
Create, edit, and publish 3-4 pieces of polished content daily across Instagram, TikTok, Facebook, and YouTube
Shoot and edit short-form video using CapCut, Premiere Pro, or Final Cut Pro
Design graphics using Adobe Illustrator, Photoshop, and Canva
Develop content pillars that drive engagement and meet KPIs
TikTok Creator Program & Performance Marketing
Manage creator partnerships, spark codes, and performance tracking
Handle back-end management of TikTok and Meta advertising platforms daily
Coordinate creator seeding campaigns and leverage UGC
Understand how organic content ties into paid strategy
Email Campaign Management
Schedule and manage campaigns using existing flows and automation
Coordinate email with social campaigns for cohesive messaging
Monitor performance and optimize subject lines, content, and CTAs
AI Tools & Workflow Optimization
Leverage AI tools (Claude, Gemini, ChatGPT, Midjourney, Runway, etc.) to enhance speed and quality
Test latest AI developments weekly and integrate into workflows
Use AI for ideation, copywriting, image generation, and video enhancement
Multi-Market Content & Conversion Focus
Create content that resonates across UK, US, and Australian markets
Craft attention-grabbing hooks and problem-solution storytelling
Design strategic CTAs that drive conversions
Monitor trends daily and adapt to My Carry Potty's brand voice
Campaign Execution & Operations
Work with Marketing Director to plan and execute multi-platform campaigns
Coordinate launches across social, email, and paid ads
Complete tasks independently and troubleshoot issues proactively
Must-Have Skills
Core Competencies
Proven track record managing social for a D2C brand (parenting/lifestyle/product space preferred)
Advanced video editing (CapCut, Premiere Pro, or Final Cut Pro) with strong portfolio
Proficiency in Adobe Illustrator and Photoshop
Hands-on experience with AI content tools and willingness to experiment with emerging platforms
ESP experience (Klaviyo, Mailchimp, or similar)
Familiarity with Meta and TikTok advertising platforms
Understanding of consumer psychology and conversion-focused copywriting
Work Style
Thrive in fast-paced environments with multiple deadlines
Willing to learn fast and take on new challenges
Proactive, solutions-oriented, and detail-focused
Comfortable receiving feedback and iterating quickly
What We Offer
Competitive salary based on experience
Direct mentorship from Marketing Director
Room to grow and develop new skills in a fast growing company
Real impact on a rapidly scaling business
Collaborative team culture where your ideas matter
Mission-driven brand that genuinely helps families
Ready to Apply?
We value talent, creativity, and passion. If you have an exceptional portfolio and hunger to learn, we'd love to hear from you - regardless of experience level.
About the Company
As a dedicated family with a steadfast mission, My Carry Potty has been passionately committed to becoming the world's most beloved toddler company since 2005. Our journey spans nearly two decades, as we strive to assist families in joyfully navigating the incredible adventure of toddlerhood. We are home to the world's only leakproof potty, My Carry Potty. Aside from this, our collection features Trainer Seats, Step Stools, Training Pants and Educational Packs, all adorned with exciting character designs to make potty traini...
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