Job Specifications
Job Description
We’re looking for a Data Analyst (Growth Marketing) to join our D2C Marketing team. The successful individual will accelerate the growth of our D2C business by delivering data-driven insights that enhance marketing performance, customer targeting and customer acquisition.
What you’ll be doing:
The Data Analyst will play a key role in improving the efficiency and effectiveness of our acquisition marketing across paid channels, helping us to acquire higher-quality customers, improve LTV and optimise ROI.
Sitting within the Customer Acquisition team, this role will provide analytical expertise to performance marketers, while working closely with internal Data teams and an external analytics agency to advance our measurement capabilities, modelling and reporting infrastructure.
Working within a regulated financial services environment, this role ensures that data-driven recommendations align with compliance, risk, and governance standards, including consumer duty, and support and enable the business to deliver good outcomes for D2C customers.
Key Responsibilities:
Performance Measurement & Optimisation
Support performance analysis across digital and offline acquisition channels (e.g. paid search, paid social, programmatic, affiliates, partnerships.
Contribute to optimisation strategies through data-led recommendations and test results.
Track and evaluate key metrics such as cost-per-acquisition (CPA), conversion rate, ROI, and customer lifetime value (CLV).
Provide clear, actionable insights to improve CPA, ROI, conversion rates, new funded account growth and overall acquisition efficiency
Support development of measurement and modelling frameworks including:
Marketing Mix Modelling (MMM)
Multi-Touch Attribution (MTA)
Incrementality testing
LTV and Propensity modelling
Data Preparation & Reporting
Extract, transform, and validate data from multiple sources
Build and maintain automated dashboards and reports to monitor acquisition performance.
Own weekly performance insights reporting and monthly deep dives to inform budget and optimisation decisions.
Support data integrity by ensuring consistency, accuracy, and alignment with internal standards.
Collaborate with data engineering and governance teams to maintain secure and compliant data environments.
Insight Generation & Experimentation
Conduct deep-dive analysis to uncover audience behaviours, segment performance, and channel synergies.
Support the acquisition experimentation roadmap across channels, creative, messaging, landing pages and incentives.
Partner with performance marketers and Product to define test hypotheses, success metrics, and measure impact to validate scale opportunities.
Stakeholder Collaboration
Work closely with BI/Data Engineering to enhance data pipelines, tracking, event taxonomy and data structures that support accurate customer acquisition reporting
Collaborate with Data team and agency on tagging, tracking, cookie-less measurement, audience enrichment and attribution improvements.
Work closely with marketing, finance, and digital teams to connect acquisition data with wider business outcomes.
Translate technical findings into clear, actionable recommendations for non-technical audiences.
Present insights through compelling visualisations and concise storytelling.
Skills and Competencies:
2-3 years’ experience as a Data Analyst or Marketing Analyst, ideally in financial services, fintech, or another regulated sector.
Familiarity with Snowflake and Google Big Query and exposure to marketing mix modelling or attribution analysis.
Strong SQL skills and experience working with large datasets.
Experience using data visualisation tools (e.g., Power BI, Tableau, Looker).
Hands-on experience with digital marketing data sources (Google Ads, Meta Ads, GA4, CRM systems and CDP platforms).
Working knowledge of Python or R for data analysis and automation.
Knowledge of paid digital media,
Understanding of marketing analytics concepts (CPA, ROI, funnel analysis, attribution, CLV).
Strong interest in AI and automation, with a desire to apply new technology to improve marketing performance and efficiency
Excellent communication skills, with the ability to explain complex data insights clearly.
Excellent attention to detail.
Project management and multi-tasking skills.
Good stakeholder management skills.
Proactive self-learner with a continuous improvement mindset.
About Us
AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 644,000 customers using our award-winning platform propositions to manage assets totalling more than £103.3 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.
Having listed on the
About the Company
AJ Bell was formed in 1995 and is now one of the leading online investment platforms in the UK. We provide customers and advisers with wide investment choice, low-cost delivery, market leading online functionality and first class service to help them manage investment portfolios within SIPPs, ISAs and Dealing accounts. We are a fast growing and profitable company, with over 593,000 customers and PS90.4 billion of assets under administration. We are part of the FTSE 250 on the Main Market of the London Stock Exchange.
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