Job Specifications
Who we are
You. Better. With Alan.
Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.
We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.
By connecting all aspects of care - private, public, and direct to consumer - we create the most member-centric healthcare experience. Through deep engagement, we empower everyone to overcome day-to-day health obstacles and live healthier lives.
We partner with 35K+ companies of all sizes, serving more than 1M+ members, and have reached 680M+ in ARR.
Our team of 700+ people (still growing) operates across France , Spain , Belgium , and Canada .
How we do it ?
About
People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:
What drives us — We're obsessed with helping our members live healthier
Mission is the Boss: long-term thinking, seeking our mission success above all else.
Member & customer-led: obsessively focused on solving members & customers problems and creating the most delightful experiences.
How we build excellence — We hire the best people and give them platform to succeed
Champions of excellence: extremely high standards and talent density.
Distributed ownership: accountable enlightened despots, everyone owns their decisions and results.
Radically transparent: all information is accessible and written-first, so everyone can make the best decisions asynchronously
How we grow together — We help each other improve through honest feedback and bold thinking
Optimistic alchemy: optimists who collaborate with genuine care and support teammates.
Empathetic challengers: direct, caring feedback combined with praises to help each other grow professionally
Bold & creative contrarians: think differently to achieve greatness, try new approaches
How we move fast — We fight complexity and focus on what matters most
Disciplined in execution: taking decisive actions with focus that compounds success over time
Fight for simplicity: only high impact processes, smart frugality
The Segment Owner job
Our self-serve business is a strategic acquisition channel and serves small companies, freelancers and retirees.
Self-serve segment owners are accountable for one of the segments. This is a highly strategic role, responsible for defining and executing the complete go-to-market strategy for the segment.
Your missions
Strategic planning & execution
Segment strategy: identify growth bottlenecks and new market opportunities, identify priority areas for both short-term (weekly/monthly/quarterly) and long-term (2-3 year) horizons
Target setting: set bottom-up targets
Performance monitoring: deliver weekly segment performance updates including target achievement, ARR, churn and gross profit metrics
Product marketing & channel enablement
Market intelligence: provide deep insights on customer personas, market dynamics, pain points and customer needs
Maintain a continuous customer pulse through regular customer interviews and Sales call reviews to inform hypotheses and prioritization
Value proposition: craft a differentiated positioning and competitive advantages to accelerate customer acquisition
Proactively empower channel owners across paid advertising, SEO, partnerships and referral programs
Evaluate and provide feedback on channel proposals and initiatives
Act as an accelerator for channel owners, providing rapid deep-dive support (e.g., SEA optimization, conversion analysis…), as well as building and deploying segment-specific assets (email campaigns, landing pages, lead magnet…)
Product & Data
Surface segment-specific feature requirements and tracking/analytics needs
Continuously improve performance dashboards, leveraging AI & Data team assistance
Contribute to cross-functional topics (e.g., legal setup considerations, guarantee/renewal inputs) and partner with business stakeholders to ensure segment profitability.
Is it you we’re looking for?
You may be a great fit at Alan if you have/are:
At least 5 years of experience in product marketing
An experience in strategic business development and/or go-to-market is a plus
Full French and English Fluency (written and spoken)
Strong analytical skills. Comfortable building dashboards and using AI assistants for data analysis.
Entrepreneurial & growth mindset: self-starter who thrives in a fast-moving environment
Exposure to pricing/packaging and unit economics; ability to reason about profitability.
Collaborative and able to influence cross-functional teams
Experience working with small business and individual customer segments is a plus
For this opportunity, we are aiming to hire within the D-F level range of our salary grid.
Perks
About the Company
Alan est le partenaire santé qui assure, prévient et accompagne au quotidien. Fondé en 2016 et premier nouvel acteur d'assurance santé agréé en France depuis 1986, Alan est rapidement devenu un partenaire santé incontournable. Offrant un service unique axé sur la prévention et le bien-être physique et mental, Alan utilise la technologie pour simplifier l’accès au soin. En plus de son offre d'assurance, Alan propose des services innovants comme des plans de prévention personnalisés, une clinique virtuelle accessible 7/7, un c...
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