Job Specifications
About the Role:
We are seeking a dynamic, hands-on Sr. Field Events Marketing Specialist to serve as a tactical executor and strategic planner of SailPoint-led and 3rd-party regional field events across US East & Canada in alignment and to support regional Field Marketing strategies, campaigns, and programs. This role calls for an agile, self-starter marketer who thrives by orchestrating memorable experiences, driving results, and strategically positioning the brand in key market segments—including through local and regional events, roundtables, trade shows, and conferences.
As a Sr. Field Events Marketing Specialist, you will be responsible for the planning, execution, and post-event results and analysis of SailPoint's field marketing events. This role reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business. The ideal candidate is a highly organized, detail-oriented individual with a passion for event marketing and a proven track record of success.
Key Responsibilities:
Field Events Planning and Strategy: Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns. Leverage insights into industry trends and competitive landscape to inform event planning and execution.
Own and Execute Field Events: Serve as the primary owner for a portfolio of SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact.
End-to-End Events Planning & Delivery: Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on-site execution and post-event evaluation. Collaborate cross-functionally with internal teams (Sales, Product Marketing, Brand, Communications, etc.), agency partners, and vendors to deliver cohesive and impactful event experiences.
Cross-functional Promotions: Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and seamless coordination with Sales and GTM teams.
Reporting, Analytics & ROI: Design and implement frameworks to track key performance indicators (KPIs), event outcomes, and ROI. Provide regular reporting on event performance and participant feedback, using data-driven insights to optimize future activations.
Market Intelligence: Maintain up-to-date knowledge of relevant local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation. Additionally, identify key competitor event activity within market and understand regional trends and customer needs.
Budget Management: Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
Brand Representation: Uphold the company’s brand standards across all event activations, ensuring a consistent and high-quality experience.
Success Factors:
Field events and tradeshows delivered on time, within scope, and on budget
Achievement of event-specific KPIs and measurable business outcomes
High levels of internal and external partner satisfaction and building trust with sales, partners, customers and vendors
Demonstrable ROI and impact of field events on campaign and pipeline goals
Effective strategic positioning at targeted industry tradeshows and conferences
Minimum Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
4+ years of hands-on experience in field event marketing planning and execution in a fast-paced technology environment
Demonstrated expertise in planning and executing vendor-led events, roundtables, and local and regional 3rd-party tradeshows and conferences.
Proven track record of delivering successful field events and activations
Excellent strategic thinking, project management, interpersonal, communication and presentation skills
Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc.
Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa, etc.
Strong data analysis skills, with the ability to report on event success and derive actionable recommendations
Ability to quickly adjust strategies in response to market shifts or on-the-ground challenges and to be comfortable with ambiguity and fast paced environments.
Demonstrated ability to work independently with minimal supervision and collaboratively and cross-functionally as part of a team
Ability and willingness to travel (25%-30%) for event coordination and execution
Benefits and Compensation listed vary based on the location of your employment an