Skills

Leadership Slack Figma Canva Sales CRM Social Media Graphic Design Autonomy Marketing Content Marketing OpenAI Video Editing

Job Specifications

About Kernel

Kernel gives enterprise RevOps teams confidence in their CRM data.

We’ve raised a $14M Series A from top VCs and operators at Plaid, OpenAI, Slack and others to build the AI-native alternative to Dun & Bradstreet’s entity and hierarchy data.

RevOps teams at Gong, Navan, Zip, Remote and GoCardless use Kernel to clean, enrich and complete their CRM data at enterprise scale, eliminating duplicates, fixing hierarchies and restoring trust in the foundation that powers forecasting, territory planning and AI initiatives.

Our platform combines entity-level intelligence with mass-action tooling to give RevOps teams the data quality and control needed to plan confidently and deploy AI successfully.

The Role

We are looking for a generalist marketer with a content background to focus on building our founder-led channel, alongside other content channels. This person will report directly to our Founder and will own Kernel's creative content strategy and execution.

You will build robust content pipelines that drive brand awareness and lead generation in the RevOps and AI deployment space. You have a deep passion for creative storytelling and multimedia production and want to contribute broadly to a fast-growing startup.

What You’ll Be Doing

Be the engine for Kernel's brand, creating content that resonates with RevOps buyers and blends education and entertainment
Work directly with the CEO to build a founder-led brand and authority on key subjects. You will have a high degree of autonomy
You will own the vision and the edit; we will provide budget for high-end animation and production support so you don't get bogged down in the weeds
Manage a content calendar, ensuring consistency across all platforms
Collaborate with Sales, Product, and Leadership to create full-funnel content
Analyze performance data to refine strategy and optimize for engagement and conversion
Manage and develop our podcast series, working with internal and external stakeholders
Assist with additional marketing priorities when needed

What You Bring

Strong creative vision — you know what makes content stand out in B2B
Deep understanding of social-first channels (especially LinkedIn and YouTube)
Proven experience producing high-performing multimedia (video, audio) content with a demonstrable track record driving engagement
Experience with both creating and managing content
Strong storytelling skills to translate technical topics into compelling narratives
Comfort analyzing performance metrics to improve performance

You should have

Experience in startup environments
Proven track record of owning founder-led content channels
Experience owning social media accounts
Experience with content production, and ability to translate concepts into output with the assistance of freelancers
Proven experience in B2B content marketing
Comfort with working on tight deadlines without quality compromises

Nice to have

Experience in marketing for AI, SaaS, or RevOps companies
Animation or motion graphics skills
Graphic design abilities (Figma, Canva)
Video editing (CapCut, Adobe Premiere, or similar)

This role may not be for you if you

Need lots of structure or polished specs
You like spending weeks agonizing for weeks on a single asset
Require detailed instructions

This role is definitely not for you if you

Prefer remote or hybrid work (requires 4+ days in London office)
Don’t enjoy the pace of an early-stage startup
Want to manage a team instead of producing and creating content

What We Offer

We will do our best to offer you the ride of a lifetime. It will not be easy, but it will be thrilling.

Salary: £70,000 – £100,000 + equity
24 days holiday per year + bank holidays
2 weeks work-from-anywhere
Pension plan
Top-spec equipment and central London office
Free dinner at the office
Team events and dinners
Work directly with the founders to scale the systems that power enterprise AI

Visas & Relocation

We can sponsor visas or offer relocation for exceptional candidates.

Interview Process

Stage 1 – 30-minute intro call with Zak (GTM). Overview of Kernel, your experience, and creative strengths.

Stage 2 – Portfolio review deep dive.

Final Stage – Founders interview with Anders (CEO) and Marcus to assess cultural and creative alignment.

If there is mutual fit, we move to references and offer.

About the Company

Go-to-market teams at companies like Remote, Zip and Array use Kernel's AI modules to: 1) Get a clean CRM and work with trustworthy data. 2) Enrich account data with custom data points. 3) Surface winning accounts with custom tiering. 4) Reach net-new accounts with the problems you solve. If you're interested in learning more, book a demo here: https://cal.com/team/kernel/kernel-founder Know more