Job Specifications
Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web.
Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you.
We’re looking for a strategic and execution-focused Marketing Program Manager to drive pipeline growth for two of our key product line: Video. This role bridges product marketing strategy and campaign execution, working closely with our shared-services marketing organization (demand generation, growth marketing, content, design, web, SDRs and field marketing) to design, launch, and optimize programs that convert awareness into measurable pipeline.
You’ll own the end-to-end process for generating, influencing, and accelerating opportunities—translating product priorities into actionable marketing plans that deliver results.
Responsibilities:
Pipeline & Program Ownership
Develop, execute, and optimize integrated marketing programs that generate qualified pipeline for Video
Establish quarterly pipeline goals and track performance against targets in partnership with marketing operations and sales
Manage the full lifecycle of campaigns, from planning and budgeting to execution, measurement, and iteration
Cross-Functional Collaboration
Partner with product marketing to define audience segmentation, messaging, and value propositions
Collaborate with the shared-services marketing team (paid, content, field, and digital) to bring product-specific campaigns to market efficiently
Align closely with SDRs and sales to ensure strong follow-up, feedback loops, and conversion optimization
Data-Driven Decision Making
Monitor funnel metrics to identify what’s working, what’s not, and where to double down
Partner with marketing operations to ensure accurate attribution and reporting on campaign performance
Leverage insights to refine channel mix, targeting, and messaging to maximize ROI
Program Management
Maintain a clear campaign calendar, ensuring coordination across internal stakeholders and alignment with product launch cycles
Manage budgets for Video product, ensuring investments drive measurable business impact
Create regular performance summaries to share learnings and next-step recommendations with leadership
About you:
5+ years of B2B marketing experience in a SaaS or technology environment
Proven track record of generating qualified pipeline through integrated marketing programs
Strong collaboration skills and ability to influence across cross-functional teams
Data-driven mindset with experience using Salesforce, HubSpot/Marketo, or similar marketing automation and CRM tools
Excellent organizational skills with the ability to manage multiple concurrent initiatives
Comfortable moving from strategy to hands-on execution
Success in This Role Looks Like
Meeting or exceeding quarterly pipeline targets for assigned product lines
Seamless collaboration with shared-service teams to execute high-impact programs
Clear visibility into program performance through regular reporting and insights
Continuous improvement of campaign efficiency, conversion rates, and ROI
We have you in mind. As an employee, you will experience many benefits, including:
Awesome technology
Top-talent peers
Robust vacation & wellness policy
Annual development stipend
Catered lunches or a food stipend
Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
About the Company
Cloudinary's mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With 60 billion assets under management and more than 10,000 customers and two million users worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to manage, transform, and deliver images and videos online. As a result, leading brands are seeing significant business value in using Cloudinary, including faster time to market, higher user sa...
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