Job Specifications
Job Description
At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
Role Overview
The Senior Retail Marketing Manger will drive impactful, fan-first retail experiences across Fanatics-operated stores primarily in London, Paris and New York. This role oversees store traffic generation, retail promotional execution, and conversion-focused fan engagement, ensuring Fanatics delivers exceptional moments for fans every day.
Reporting to the VP Marketing, you’ll partner closely with brand marketing, Fanatics Studio, agencies and Retail Operations to deliver engaging brand experiences and impactful point of sale at some of the worlds most renowned sports retail destinations.
The ideal candidate combines retail commercial acumen with creative activation leadership and has experience orchestrating multi-market product launches across global sports brands and teams.
How You Will Make An Impact
Lead planning and execution of in-store activations, events, and retail marketing to increase traffic, dwell time and conversion
Manage cross-club launches and product stories across our portfolio of physical retail stores
Partner with global brand, merchandising, and e-commerce teams to ensure alignment across channels
Track and analyse activation ROI, fan sentiment, and retail KPIs - using insights to optimise future plans
Build strong relationships with internal and external teams including clubs, leagues, and supplier partners
Ensure brand standards are consistently delivered across all experiential touch-points
Support seasonal calendars, campaign rollouts, and match day activations
Support driving a fan-obsessed culture within the retail teams - every moment matters
What You Bring To The Team
7+ years experience in retail activation, brand marketing, or experiential merchandising
Proven success in multi-country or multi-club retail environments. Experience in London and Paris is particularly valuable
Experience in sport or fashion driven retailers strongly preferred
Strong budget, partner and stakeholder management with proven ability to manage six-figure projects
Commercial mindset with analytical confidence to measure success and influence decisions
Ability to thrive in a fast-paced, high-growth, highly collaborative environment
Passion for sports and a deep understanding of fan behaviours and culture
French language skills will be highly advantageous
At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.
Where You’ll Work And What’s Required
Fan-obsessed: puts the supporter at the centre of every decision
Creative storyteller with flawless execution excellence
Confident communicator with presence and senior leadership visibility
Data-driven mindset and operational follow-through
Team player who embraces accountability and continuous improvement
What’s In It For You
Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape our culture that celebrates both individual and team successes.
Benefits: At Fanatics, we’re dedicated to supporting you in all aspects of work and life; as such we offer a range of competitive benefits tailored to each country in which we operate. Specific details regarding the benefits package applicable to your location will be shared and discussed during the interview process.
About the Company
Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports...
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