Job Specifications
Location: United Kingdom (hybrid/remote)
Start Date: ASAP
Salary: Competitive + equity options
The Role
We’re looking for a strategic, data-driven Retention Marketing Manager to own and elevate our customer lifecycle. This is a newly created, high-impact role at a pivotal stage of our growth. Your mission: deepen customer engagement, reduce churn, and grow customer lifetime value.
This role goes far beyond Email and SMS. You'll build a value ecosystem that keeps customers coming back—grounded in communication, product experience, and brand trust.
Working cross-functionally with Growth, Product, Brand, Creative and Operations, you’ll design the frameworks, systems and execution that fuel retention. It’s the ideal position for someone who thrives on ownership, loves metrics, and wants to help shape the future of one of the UK’s most exciting brands.
What you'll do:
As Retention Marketing Manager, you’ll take full ownership of the customer lifecycle, ensuring customers don’t just buy once, but stay, grow and advocate for the brand.
Your responsibilities will include:
Developing and delivering the overarching retention and lifecycle strategy across all customer groups.
Analysing customer behaviour, churn trends and campaign outcomes to surface insights and new opportunities for growth.
Creating frameworks and KPIs that help us measure, understand and increase customer lifetime value.
Managing CRM end-to-end: reviewing existing journeys, building automated flows, and producing high-performing campaigns.
Working cross-functionally to embed retention thinking into product launches, creative testing, CX and brand storytelling.
Producing and sending weekly Email and SMS campaigns that educate, convert and deepen loyalty.
Driving excellence in segmentation, attribution, reporting and testing.
Cultivating an insight-led, performance-focused approach to retention across the organisation.
This role sits at the intersection of product, brand and growth — and carries significant ownership.
Requirements:
2+ years’ experience in customer retention, lifecycle marketing or CRM.
Hands-on expertise with platforms like Klaviyo, Attentive or similar CRM tools.
Demonstrated success creating automated lifecycle flows and impactful broadcast campaigns.
Strong analytical skills and comfort translating data into clear actions.
Solid knowledge of segmentation, attribution, reporting and churn-reduction tactics.
Excellent cross-team communication and collaboration skills.
A proactive, fast-moving mindset with an appetite for continuous improvement.