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Bacardi

Customer Marketing Manager - On Trade

On site

London, United kingdom

Junior

Full Time

25-12-2025

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Skills

Leadership Creativity Test Marketing

Job Specifications

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

YOUR OPPORTUNITY

You will play a crucial role in working with the European Below The Line Program Manager and external agencies to develop game-changing customer marketing programs and activities to deliver brand growth within the UK On Trade.

You will be an integral member of the customer account team within a defined sector of the UK On Trade. You will be responsible for translating the UK brand strategy into customer-facing solutions and managing investment to maximise return.

Operating at pace, being able to multi skill effectively and being at ease leading projects are all essential skills needed to excel within this role.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

Building long-term relationships with key strategic customers, internally and externally
Responsible for executing the On Trade customer marketing strategy for a market leading brand
Consulting & communicating with key local stakeholders on brand/category level plans & activities
Supporting development and localisation of below the line activation toolkits and produce materials and services including point of sale material relevant for the UK market
Below the line agency management & briefing responsibility
Manages local market A&P budget for respective brand and function (Customer Marketing only).

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

Either of the following: Minimum 2 years relevant experience (brand management, customer marketing, agency side) or Minimum 3 years commercial experience (Regional or National accounts in On or Off Trade)
Proficiency in English
Experience of working in UK On Trade – preferred but not essential
Experienced in working with and influencing stakeholders to develop and implement clear agendas and longer-term execution plans.
Experience in balancing long and short-term priorities to create efficiencies
Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values
Experience of managing a budget

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

Can adapt style to manage stakeholders to ensure the timely delivery of the annual planning process.
Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
Excellent organisation skills
A flair for presenting ideas and plans with the ability to flex style to their audience
Ability to work under pressure and to deal with ambiguity
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Strong desire to be a part of a winning team
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
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About the Company

Bacardi Limited, the world's largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDI(r) rum, PATRON(r) tequila, GREY GOOSE(r) vodka, DEWAR'S(r) Blended Scotch whisky, BOMBAY SAPPHIRE(r) gin, MARTINI(r) vermouth and sparkling wines, CAZADORES(r) 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S(r) Scotch whisky, D'USSE(r) Cognac, ANGEL'S ENVY(r) ... Know more