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AJ Bell

Brand Programme Manager

Hybrid

London, United kingdom

Senior

Freelance

26-12-2025

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Skills

Communication Teamwork Leadership Stakeholder Management Customer Service Research Attention to detail Marketing Project Management

Job Specifications

We’re looking for a Brand Programme Manager to join our team on a 12 month fixed term contract.

Purpose of the role

Working with the brand team, the Brand Programme Manager will support the implementation of our brand strategy across the AJ Bell business. The role will coordinate the delivery of projects that bring our brand promise to life, across our direct to retail investment platform, our advised business, and range of internal and external group websites.

Key Responsibilities

Shape and drive delivery of a programme of work designed to deliver our brand promise ‘Feel good investing’ within our visual identity.
Support the brand team with the strategic end-to-end planning and implementation of the project across the organisation. This includes scoping and resource planning.
Support the coordination of multiple projects and workstreams, helping align timelines, objectives and key dependencies
Manage dependencies across programmes.
Manage the programme governance, reporting, and stakeholder communication structures.
Act as the central point of coordination, collaborating with internal teams and external agencies to ensure scope, deliverables and timescales are clearly communicated.
Ensure project roles and responsibilities are clearly defined and documented, keep action logs.
Identity and manage potential risks by putting mitigation plans in place.
Ensure that projects are closed in a controlled manner with effective handovers to BAU.
Support and enable the business to meet its regulatory requirements, including consumer duty.

Competence, Knowledge And Skills

Competence

Proven experience in project management and change implementation
At least 7+ years of experience in programme management within a marketing, brand or transformation contexts.
Excellent stakeholder management skills, including internal and external contacts
Highly organised and able to work to demanding deadlines
High attention to detail in all aspects of work
A proactive and solution-orientated approach
A strong understanding of brand and marketing

Internal Relationships

Product owners across the Group, most notably:

Marketing teams
UX and website teams
Product teams
Customer service teams
HR and internal comms
PR
Compliance and legal

External Relationships

Brand agencies
Marketing and PR agencies
Creative, production and media agencies
Research agencies

About us:

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 644,000 customers using our award-winning platform propositions to manage assets totalling more than £103.3 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years and in 2024 and 2025 named a Great Place to Work®.

At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles.

What we offer:

Competitive starting salary
Starting holiday entitlement of 27, increasing up to 31 days with length of service and a holiday buy and sell scheme
A choice of pension schemes with matched contributions up to 8%
Annual free share awards scheme
Buy As You Earn (BAYE) Scheme
Health Cash Plan – provided by Simply Health
Discounted private healthcare scheme and dental plan
Free gym
Employee Assistance Programme
Bike loan scheme
Sick pay+ pledge
Enhanced maternity, paternity, and shared parental leave
Loans for travel season tickets
Death in service scheme
Paid time off for volunteer work
Charitable giving opportunities through salary sacrifice
Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
Personal development programmes built around you and your career goals, including access to personal skills workshops
Monthly leadership breakfasts and lunches
Casual dress code
Access to a range of benefits from our sponsorship deals

Hybrid working:

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you'll spend 3-4 days per week in the office. For new team members, the first 3 months will be spent full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportuni

About the Company

AJ Bell was formed in 1995 and is now one of the leading online investment platforms in the UK. We provide customers and advisers with wide investment choice, low-cost delivery, market leading online functionality and first class service to help them manage investment portfolios within SIPPs, ISAs and Dealing accounts. We are a fast growing and profitable company, with over 593,000 customers and PS90.4 billion of assets under administration. We are part of the FTSE 250 on the Main Market of the London Stock Exchange. Know more