Skills

Communication Leadership Dynamics Stakeholder Management Problem-solving Sales Organization Analytical Skills Marketing Project Management Agile

Job Specifications

Retail Individuals Segment

Intro

For one of our clients, a leading organization in the financial services sector, we are looking for a Senior Marketing & Communications Strategist to strengthen the Retail Individuals segment.

In this strategic role, you will shape, drive and implement marketing & communications strategies that respond to evolving customer needs, market dynamics and business objectives. You will work closely with senior stakeholders and cross-functional teams to ensure alignment, impact and long-term value creation.

Responsibilities

Monitor market trends and evolutions in Marketing & Communications (customer needs, technological developments, competitive landscape, etc.) and translate them into strategic insights and opportunities for the Retail Individuals segment
Support and inspire squads and teams by providing clear strategic direction and insights
Co-develop, together with the Cluster Lead, the Marketing & Communications strategy for the Retail Individuals cluster (Daily Banking, Lending, Protection), including objectives and KPIs
Collaborate closely with other Marketing & Communications strategists to ensure alignment with the global marketing strategy
Identify new strategic marketing and communication opportunities contributing to long-term business objectives
Monitor strategy execution, report progress to senior management and adjust where necessary
Translate high-level strategic opportunities into concrete and mature projects
Contribute to multi-year and annual marketing & communications plans and ensure delivery of key results
Communicate strategy and priorities clearly and convincingly to stakeholders (Strategy teams, Sales, Tribes, etc.)
Inspire teams across the organization on marketing & communications topics
Represent Marketing & Communications in strategic, cross-functional projects

Experience & Competences

Education & Experience

Master’s degree in Marketing, Communications, Strategy or a related field
Minimum 5 years of relevant experience in Marketing & Communications strategy

Technical & Business Skills

Strong analytical skills
Excellent presentation and communication skills
Solid experience in business case development
Advanced knowledge of MS Office
Profound expertise in the Marketing & Communications domain
Proven experience in strategy development and implementation
Ability to turn abstract ideas into concrete, actionable projects
Strong project management skills
Solid organizational insight
Basic knowledge of Agile principles
Knowledge of the Retail Individuals segment (Daily Banking, Lending, Protection) is a plus

Languages

Dutch: fluent (written & spoken)
French: fluent (written & spoken)
English: fluent (written & spoken)

Personal Competences

Client-centric mindset
Strong communicator with convincing skills
Proactive and autonomous
Strategic thinker with helicopter view
Creative, solution-oriented and forward-looking (short-, mid- and long-term)
Structured, goal-oriented and decisive
Entrepreneurial mindset with strong problem-solving abilities
Team player with good stakeholder management skills
Leadership qualities and ability to motivate others

About the Company

We partner with ambitious organizations and help them build the best possible in-house digital teams, by nurturing the right talent. With EOLIS, we wanted something different from the typical run-of-the-mill consulting form. The human element was often missing, leading to a lack of cohesion among consultants and the organizations. We invested significant time and effort into creating a company culture where everyone feels valued, supported, and integral to our success and that of our clients. We match companies with our t... Know more