Job Specifications
We are seeking a Digital Analytics Specialist to lead analytics configuration, tracking implementation, testing, and performance validation for the redesign of our client's website. This role will ensure all user interactions are accurately captured, measured, and aligned with our client's business goals, providing the data foundation needed for ongoing optimization.
The ideal candidate has deep experience with Google Analytics, event tracking, tag management, data QA, and working closely with developers and UX teams during website rebuilds or migrations.
Rate is $65.00 per hour T4. This will start in March, and have a 2 month duration. This will be ad hoc hours.
Responsibilities:
Analytics Strategy & Requirements
" Collaborate with UX, product, and business stakeholders to define analytics goals, KPIs, and tracking requirements for the redesigned site.
" Translate business objectives into data requirements and technical tracking specifications.
" Develop or refine measurement frameworks, tagging plans, and analytics documentation.
Tracking Implementation & Configuration
" Implement or oversee Google Analytics setup (GA4 preferred), ensuring accurate configuration of events, conversions, user properties, and funnels.
" Configure Google Tag Manager (GTM) and ensure consistency in tag structure, triggers, variables, and naming conventions.
" Support integration of third party tools if needed (e.g., Amazon-supported analytics, podcast platform metrics, marketing pixels).
QA, Testing & Validation
" Conduct thorough validation of analytics implementations across staging and production environments.
" Identify and resolve any discrepancies or incorrect data capture.
" Perform cross-browser and cross-device testing to ensure reliable data.
Cross Functional Collaboration
" Partner with developers to ensure tracking is implemented correctly within the chosen CMS.
" Work closely with UX teams to track user behavior insights that support testing and optimization.
" Collaborate with content teams to ensure tracked events align with content structure and site taxonomy.
Reporting & Insights
" Provide initial dashboards or reporting templates for stakeholders.
" Ensure tracking consistency so you measure user flows, page performance, conversion events, and overall engagement.
" Support interpretation of early performance data post launch.
Launch & Post Launch Support
" Monitor analytics during launch and help troubleshoot tracking issues.
" Validate redirect performance and ensure analytics continuity across legacy and new URLs.
" Ensure event tracking is stable and accurate after go-live.
Qualifications
" 3+ years experience in digital analytics, website measurement, or tracking implementation.
" Strong hands-on experience with Google Analytics (GA4) and Google Tag Manager.
" Understanding of tagging frameworks, event-based analytics, schema setup, and measurement planning.
" Ability to debug tracking issues using tools such as browser dev tools, Tag Assistant, and network logs.
" Experience collaborating with web developers and understanding HTML, CSS, JavaScript, and DOM structure.
" Knowledge of SEO basics, URL redirects, and site migrations a plus.
" Familiarity with CMS-driven sites; ability to adapt tagging strategy based on platform.
" Strong documentation skills and attention to detail.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Email Your Resume In Word To
gsingerman@creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
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Gillian Singerman - Senior Solutions Delivery Recruiter
This job was first posted by Creative Circle on 01/22/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle ULC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family status, marital status, sex, sexual orientation, gender identity, gender expression, record of offences and/or any other ground protected by applicable law. If you require accommodation in the application process on the basis of a disability or any other ground protected by applicable law, please contact a member of our Human Resources team at HumanResources@creativecircle.com or your Creative Circle Recruiter to make arrangements.
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