Job Specifications
Salary: Band 8, £36,066 – £41,028 (Please note it is Northumbria Police policy to appoint at the beginning of the band)
Location: Agile, Middle Engine Lane and homeworking
Hours/Contract: 37, FTC/Secondment Until Jan/February 2027 (Maternity Cover)
The role
Here at Northumbria Police, we think our region is amazing! It takes a great deal of people from different backgrounds, with diverse skills and experience to serve our force area effectively, think you have what it takes to help us make a difference? This could be the perfect time for you to join us in our Communications and Engagement Department as a Digital Engagement Adviser.
We’re looking for a creative and forward-thinking Digital Engagement Adviser to enhance our online presence and strengthen how we connect with audiences across our digital channels. We have an established presence on Facebook, X, Instagram, Nextdoor, LinkedIn, but we’re looking to expand onto channels including YouTube.
In this maternity cover role, you’ll play a pivotal part in developing our channels, getting hands-on to create digital content, managing our online platforms and using insight and analytics to drive increased engagement and reach. You will lead on researching and trialling new approaches to help us engage fresh audiences and expand our digital footprint.
What you’ll do
Research, identify and recommend best practice in digital channel development to help shape and improve our approach.
Plan, source and create high‑quality content that supports and enhances our existing digital channels.
Analyse the effectiveness of our digital engagement activity and provide clear, insightful reports to the Senior Digital Engagement Adviser.
Support proactive and reactive management of online misinformation and comments, helping to protect the integrity of our channels.
Advise colleagues and stakeholders across the Force on effective digital communication approaches and opportunities.
Contribute to the successful delivery of our social media strategy, ensuring content is engaging, consistent and aligned with organisational priorities.
Sound interesting? For further information, and to support your application, please view the job description.
What you’ll bring
Expertise in growing YouTube channels in a professional setting
A solid understanding of social media strategy development, including defining and targeting audiences.
A natural curiosity about how we improve our online engagement.
Excellent writing skills that adapt to the tone of voice for each platform.
An understanding of content appropriate for each channel.
Video and editing skills.
A portfolio of content creation from a professional setting.
We know it’s important for you to feel that you’re not only part of a great team, but part of a community. We welcome applications from suitably qualified people from all sections of the community, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.
Harnessing these differences creates a productive environment in which everyone feels valued, and their talents are fully utilised. Appointments are based on merit alone.
Interested to learn more? For further information about the role please contact Jemma Woolley by email at Jemma.Woolley@northumbria.police.uk.
What we offer
26 days’ leave (increasing to 30 days for 5 years+ service) plus 8 bank holidays
NHS Fleet Solutions Car Lease Scheme
Enhanced maternity, shared parental and adoption leave
Flexi time – allowing you to fit your working hours around your individual needs
Flexible working (we are happy to discuss options such as compressed hours)
Agile working – option to work from home, your team zone, and spaces across the force
Fantastic market-leading public sector pension scheme with up to 16% employer contribution
Corporate travel schemes – local rail, bus services and metro discounts
Access to private healthcare and eye test vouchers
Discounts on shopping and eating out thanks to the Blue Light Card and Blue Light Tickets
We’ve invested in extensive paid sick leave, trained mental health first aiders on-site, an employee advice service for the times you need that additional support.
Access to gyms in some stations
Sports & Social Club – join our thriving sports scene at Team NP and enjoy further exclusive discounts on days out and travel
Cycle to work scheme
Opportunity to volunteer in local community
We are committed to building a dynamic, agile workplace where meaningful connection are key. For roles designated as agile or home-based, employees will work from a Force site at least once a week, with two days recommended. Hiring managers will be happy to discuss how this works in practice at interview stage. This approach helps build strong relationships, supports wellbeing, and fosters collaboration across teams.
Just so you know
Candidates with priority status will be given precedence for this r
About the Company
This is the official LinkedIn page for Northumbria Police. Our purpose at Northumbria Police is simple: to keep people safe and to fight crime. But it takes more than officers alone to do the job – and that’s where our 2,000 strong team of police staff come in. As one of England's largest police forces, we offer a wide range of departments and specialisms with endless opportunities. Our support includes mentoring, coaching, online soft skills courses, and leadership programmes to help you achieve your career goals. We value...
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