Skills

Leadership Critical Thinking Go Strategic thinking Sales Marketing Artificial Intelligence Digital Marketing

Job Specifications

We are seeking a highly strategic and results-oriented Senior Manager, Product Commercialization to lead the go-to-market (GTM) efforts for a significant new partnership and platform acquisition. This role is dedicated to the commercialization of the Clover platform, focusing on driving growth and market penetration within targeted segments. The ideal candidate will possess a blend of marketing prowess, sales acumen, and technical platform knowledge to position our client as a leader in the digital payment space.

In this senior-level role, you will be the primary driver behind the commercialization strategy for the Clover platform. You will take a holistic approach to launching and scaling this new acquisition, ensuring that marketing efforts align perfectly with sales objectives and business goals. As a key contributor, you will bridge the gap between product capabilities and market needs, leveraging your expertise to influence stakeholders and lead the vision for this critical partnership.

This is a 9-month contract, which requires the talent to work onsite at our client's office in Toronto 2 days per week.

Responsibilities

Go-To-Market Strategy: Lead the end-to-end development and execution of GTM strategies specifically for the Clover platform and Fiserv partnership.
Segment Marketing: Develop and implement targeted marketing plans to reach specific audience segments, ensuring messaging is tailored and impactful.
Asset Development: Support the creation of high-impact marketing assets and sales enablement tools to facilitate the commercialization process.
Paid Media Oversight: Manage and optimize paid media acquisition campaigns designed to drive platform adoption and lead generation.
Sales Integration: Partner closely with sales teams to align marketing activities with sales cycles, providing the insights needed to close opportunities.
Performance Analysis: Establish benchmarks for success and utilize data-driven insights to refine commercialization strategies and report on performance metrics.
Stakeholder Leadership: Act as the primary point of contact for the Clover platform integration, collaborating with cross-functional leadership in marketing, sales, and product.

Requirements

Professional Experience: 7+ years of experience in product commercialization, digital marketing, or strategic GTM roles, preferably within the fintech or payments industry.
Platform Expertise: Deep knowledge of the Clover platform and prior experience or a pre-existing relationship with Fiserv is highly preferred.
Senior Leadership Skills: Proven ability to manage complex projects, influence senior stakeholders, and mentor cross-functional partners.
Marketing & Sales Acumen: Advanced expertise in acquisition-based paid media campaigns and a strong understanding of the sales funnel.
Strategic Thinking: Strong analytical and critical thinking skills with the ability to synthesize complex data into actionable business recommendations.

If you are a visionary commercialization expert ready to shape the future of digital payment platforms, we want to hear from you! Please submit your resume and a cover letter detailing your experience with the Clover platform and your success in driving GTM strategies.

Note: This posting is for existing and upcoming vacancies

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

About the Company

Cella by Randstad Digital is an award-winning leader in consulting, staffing and managed solutions for digital, marketing and creative teams. We help people build meaningful careers and partner with companies to help them win and stay ahead of the competition. Our secret sauce? The Cella Trifecta: Combining our knowledge with your experience to achieve extraordinary results. Our industry experts listen to your problems and guide you to the best solutions - from finding the most in-demand talent to providing consulting servic... Know more