Job Specifications
The Growth Digital Transformation Manager for Royal Canin is responsible for orchestrating cross-channel data strategies to enhance data collection, personalization, targeting, and measurement across the consumer journey. This 13-month assignment focuses on aligning regional strategies with Growth, Digital, and Platforms (GDP) initiatives while ensuring a seamless end-to-end (E2E) consumer experience across all digital touchpoints. Reporting to the Director of Digital Strategy, optimizes consumer engagement and enhances the effectiveness of digital activation efforts, aligning with global initiatives for maximum impact.
Key Focus areas:
· End-to-End Consumer Experience Oversight: Oversee and optimize consumer journey
connectivity, identifying friction points, and ensuring seamless experiences across CRM,
media, .COM, affiliate, D2C, and Customer Care touchpoints.
· E2E Data Strategy Execution: Collaborate with agencies and digital channel owners to align
and execute data connectivity and acquisition tactics within CRM, digital, and engagement
initiatives, ensuring an end-to-end (E2E) strategy is in place.
· Regional Champion for Global Initiatives: Serve as the North American representative in
global discussions, aligning regional strategies with global Growth, Digital, and Platforms
(GDP) goals including through key project to launch global GDP platforms and journeys in
the Canadian market and enhancements to web tools in the US.
· Data-Driven Insights & Reporting: Contribute to the development of 1st-party data reporting
frameworks, ensuring insights support engagement, performance optimization, and strategic
decision-making in collaboration with key stakeholders.
This role is pivotal in driving data-driven strategies that grow our 1P data and foster deep consumer
connections, ensuring Royal Canin remains at the forefront of digital innovation and consumer
engagement across the region. Works to influence 1P data goals through broader team’s digital
channels and projects and represents regional needs and expectations around data with global
business teams. Activates defined tactical roadmap.
· 5+ years of digital marketing experience, preferably in CPG and/or agency environments. · Demonstrates expertise in digital and data tools, with a strong proficiency in leveraging and navigating digital technologies to drive results. · Strong understanding of marketing campaign methodologies and data strategies leveraging Customer Data Platforms (CDPs) preferred. · Proficiency in web content management systems, web analytics, tracking methodologies. · Experience with Salesforce Marketing Cloud a plus. · Proven ability to develop and communicate a vision and collaborate cross-functionally to deliver results. · Solid project management skills, with the ability to manage multiple competing priorities simultaneously. · Creative problem-solver with the ability to influence cross-functional teams. · Self-motivated, energetic, and adaptable. · Strong team player, willing to support when needed and lead when appropriate.
Estimated Min Rate: $32.90
Estimated Max Rate: $47.00
What’s In It for You?
We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:
Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
Health Savings Account (HSA) (for employees working 20+ hours per week)
Life & Disability Insurance (for employees working 20+ hours per week)
MetLife Voluntary Benefits
Employee Assistance Program (EAP)
401K Retirement Savings Plan
Direct Deposit & weekly epayroll
Referral Bonus Programs
Certification and training opportunities
Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.
Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.
For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the
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