Job Specifications
Job Description
CAREER ACCELERATION AWAITS – Ignite Your Journey with Go Auto!
As a Data Scientist, you are a key member of the Business Intelligence Department, playing a critical role in driving actionable insights, aiding in strategic decision-making and contributing to the overall growth of the company. You will collaborate with data scientists, data architects, business intelligence analysts and software developers to build production-grade data products. You will work closely with the Marketing Team to design, build and productionize GenAI-driven solutions. You will also contribute to broader data analysis and data science initiatives across different business domains. This role blends hands-on data science, applied GenAI, marketing-focused analytics and personalization, and business problem-solving, with a strong emphasis on delivering real, measurable outcomes.
ONLY CANDIDATES WITH A COVER LETTER ATTACHED WILL BE REVIEWED.
Data Scientist – Generative AI (Marketing Focus)
Reports to: Manager, Data Science & Engineering
Location: Go Auto - Edmonton, AB, Canada
Work Arrangement: Full-time
Key Responsibilities
Adhere to the core values of being: TRUSTWORTHY, TEAM PLAYER and HAPPY TO HELP
Support the efforts of all coworkers towards meeting our core values
Look for opportunities to provide exceptional and meaningful experiences with customers and coworkers
Comply with Go Auto’s policies and Employee Code of Conduct
Report to management any situation or condition that jeopardizes the safety, welfare, liability or integrity of any dealership staff, guests, the dealership itself or the company
Be a leader in your own role and assist others in their growth, development, and sense of community with the team
Protect the legal and financial welfare of the company
Maintain the utmost legal, moral, and ethical standards with all customers and coworkers
Attendance at Go University or additional training as requested by managemen
Primary Duties
Work closely with marketing to translate campaign objectives into data - driven personilization startegies.
Design, build and maintain Marketing - Focused Generative AI solutions.
Apply prompt engineering, experimentation, and evaluation frameworks to continuously improve GenAI products
Perform exploratory data analysis (EDA), modelling, and experimentation (e.g., A/B testing) to measure impact and drive decisions
Develop and productionize forecasting and predictive models for several use cases across the business
Collaborate with data platform developers to leverage scalable data pipelines and Cloud platforms (Microsoft Fabric and GCP)
Use Python, SQL, and Cloud-based tools to build, deploy, monitor and iterate analytical workflows, while ensuring performance, reliability, and business value
Clearly document and communicate insights, models, and results to both technical and non-technical stakeholders
Qualifications
Bachelor’s or Master’s degree in Data Science, Computer Science or related field
Strong proficiency in Python and SQL, as well as notebook development and debugging
2-3 years of experience in product development with Generative AI, Large Language
Familiarity with prompt engineering, model evaluation and experimentation frameworks
Exposure to marketing analytics, personalization, and customer-focused use cases
Hands-on experience applying machine learning and data science methodologies to real-world business problems
Experience working with Cloud-based data platforms (Fabric/GCP preferred)
Excellent communication and interpersonal skills, with an ability to engage effectively with both technical and non-technical stakeholders
Strong analytical and problem-solving skills, with a demonstrated ability to oversee complex projects and a keen attention to detail
Ability to work independently and collaboratively in a fast-paced environment
Experience and key interest in project management tools (ClickUp, Asana, JIRA) and documentation tools (Slite, Confluence, Notion)
But wait, there's more! Here's what's in it for you
A Supportive Culture – We value your expertise and recognize the value you bring. Join our team and enjoy a collaborative and inclusive work environment where your ideas are heard and appreciated.
Competitive Compensation – We appreciate the dedication it took to get to where you are and we offer a competitive salary that reflects your hard work and accomplishments.
Professional Development – We're committed to your growth and development as a professional. As a Data Scientist at Go Auto, you'll have access to ongoing training and opportunities to expand your skill set.
Work-Life Balance – We understand that achieving balance is crucial for success. With generous vacation time, you'll have the opportunity to recharge and enjoy your personal life.
Comprehensive Benefits – Your well-being is important to us. We offer comprehensive benefits, including health care, dental coverage, and a health spending account to support your overall well-bein
About the Company
As one of Canada’s largest automotive groups, Go Auto operates 70 dealerships and 28 new vehicle brands across Canada and the United States. Our extensive network includes auxiliary companies like Go RV, Go Insurance, and Yes Plan Auto Finance, ensuring we cater to all your automotive needs from purchase through finance, insurance, service, and repair. Discover over 15,000 new and used vehicles on GoAuto.ca, your one-stop shop for everything automotive. Our new manufacturers include top brands such as Mercedes-Benz, Sprinter...
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