Job Specifications
Who we are
You. Better. With Alan.
Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.
We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.
By connecting all aspects of care - private, public, and direct to consumer - we create the most member-centric healthcare experience. Through deep engagement, we empower everyone to overcome day-to-day health obstacles and live healthier lives.
We partner with 35K+ companies of all sizes, serving more than 1M+ members, and have reached 680M+ in ARR.
Our team of 700+ people (still growing) operates across France , Spain , Belgium , and Canada .
How we do it ?
About
People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:
What drives us — We're obsessed with helping our members live healthier
Mission is the Boss: long-term thinking, seeking our mission success above all else.
Member & customer-led: obsessively focused on solving members & customers problems and creating the most delightful experiences.
How we build excellence — We hire the best people and give them platform to succeed
Champions of excellence: extremely high standards and talent density.
Distributed ownership: accountable enlightened despots, everyone owns their decisions and results.
Radically transparent: all information is accessible and written-first, so everyone can make the best decisions asynchronously
How we grow together — We help each other improve through honest feedback and bold thinking
Optimistic alchemy: optimists who collaborate with genuine care and support teammates.
Empathetic challengers: direct, caring feedback combined with praises to help each other grow professionally
Bold & creative contrarians: think differently to achieve greatness, try new approaches
How we move fast — We fight complexity and focus on what matters most
Disciplined in execution: taking decisive actions with focus that compounds success over time
Fight for simplicity: only high impact processes, smart frugality
The Senior Marketing Manager SMB role
Our Small and Medium Business (SMB) segment represents half of Alan's portfolio. You'll own the complete engagement and retention strategy for thousands of companies: from first engagement through renewal.
This role combines strategic ownership with hands-on execution. You'll define the segment strategy, build scalable email programs, and drive measurable impact on engagement, product adoption, and churn reduction.
Key responsibilities
Strategic planning
Strategy: define the end-to-end engagement strategy for admins, identifying key needs, pain points, and prioritise initiatives both short-term and long-term
Audience intelligence: maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies
Data
Data: continuously improve tracking and analytics, set targets and KPIs for engagement
Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness
Cross-functional collaboration
Influence product roadmap: surface segment-specific feature requirements and align product evolution with admin needs
Cross-functional partnership: collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets
Projects you’ll work on
Renewal ownership: shape the renewal strategy - define the pitch, determine the right balance between personalization and scale, and ensure solutions work across markets while meeting technical constraints
Engagement campaigns: design and execute year-round campaigns (medical inflation, prevention, contract management etc.) and lead go-to-market for major product launches
Innovation & scale: drive initiatives to globalise email stack and content strategy; explore new channels (e.g., voice AI, in-product notifications)
Is it you we're looking for?
You may be a great fit at Alan if you have/are:
5 years experience in lifecycle marketing, email marketing, Product Marketing or CRM marketing
Genuine passion for email as a craft: you love segmentation, A/B testing optimisation, and building scalable email systems
Strategic thinker with strong execution skills: comfortable moving from strategy to hands-on campaign building
Data-driven decision maker: comfortable analysing performance data, building dashboards, and using insights to iterate
Customer-centric: you regularly talk to customers and use their voice to inform your work
Entrepreneurial mindset: self-starter who thrives in a fast-moving environment and can manage ambiguity
Strong collaborator: able to influence cross-functional teams (Product, Design, Data, Sales) and w
About the Company
Alan est le partenaire santé qui assure, prévient et accompagne au quotidien. Fondé en 2016 et premier nouvel acteur d'assurance santé agréé en France depuis 1986, Alan est rapidement devenu un partenaire santé incontournable. Offrant un service unique axé sur la prévention et le bien-être physique et mental, Alan utilise la technologie pour simplifier l’accès au soin. En plus de son offre d'assurance, Alan propose des services innovants comme des plans de prévention personnalisés, une clinique virtuelle accessible 7/7, un c...
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