Job Specifications
We are looking for candidates with strong technical expertise to fill this role. Below are the details of the position:
Industry: IT (banking)
Job Title: Marketing Analyst
Mode of Job: Hybrid
Locations: Toronto
Contract: 24 Months
Overview
We are seeking a Marketing Analytics Consultant to support cross-functional marketing partners across the US and Canada. This role focuses on transforming data into actionable insights through reporting, modeling, and deep-dive analysis to drive campaign performance and strategic decision-making.
You will work largely independently while collaborating with a mid-sized analytics and marketing team, contributing to data discovery, journey development, and performance optimization initiatives.
Core Technical Skills
Required
2+ years of hands-on experience with SQL and Power BI
1+ year of experience with Salesforce Marketing Cloud (SFMC)
Experience supporting marketing campaigns and performance analysis
Ability to gather and consolidate data from multiple sources (CRM, web analytics, email, social, paid media)
Strong written and verbal communication skills
Bachelor’s degree in a technical or quantitative discipline
Preferred
Experience building dashboards and automated reporting for marketing journeys
Hands-on experience with audience segmentation and customer behavior analysis
Experience translating business requirements into technical specifications
Nice to Have
Previous experience in a Marketing Analyst or Marketing Analytics role
Financial services or FI background
Key Responsibilities
Collect, clean, and consolidate data from multiple marketing and CRM platforms
Perform audience segmentation and trend analysis to support targeted marketing strategies
Analyze campaign performance and provide data-driven optimization recommendations
Apply statistical techniques to forecast campaign outcomes and assess budget effectiveness
Conduct data discovery and deep-dive analyses for marketing partners
Build technical specification documents for journey development
Develop and maintain journey reporting dashboards
Translate business requirements into clear technical requirements
Collaborate with marketing, sales, and product stakeholders to align insights with business objectives
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.
Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status
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About the Company
Dexian is a leading provider of staffing, IT, and workforce solutions with nearly 12,000 employees and 70 locations worldwide. As one of the largest IT and professional staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was launched in 2023 and created from the combination of DISYS, Signature Consultants, and other strategic acquisitions.
Dexian fuses the best elements of its legacy companies to create a platform that connects talent, technology, and organizations to produce game-chan...
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