Job Specifications
Head of Marketing, B2B and B2C
London (North London - 5 days a week in the office)
Base salary circa £100,000 plus bonus and benefits
*If you choose to apply please ensure to connect with Suzie Walker | LinkedIn and Jeandre Kairuz as we are only able to respond to 1st connections*
Our client is looking for a Head of Marketing with strategy, planning, and leadership experience with demonstrable experience of building and executing a marketing strategy that positively impacts awareness and growth in both B2B and B2C environments. Whilst the title is Head of Marketing, this is really a Marketing Director role and is a senior leadership role, reporting to the Managing Director.
The successful candidate will have a strength in product marketing and will take responsibility for developing comprehensive marketing strategies that align with the company's objectives and position the company’s brands effectively in the UK and European markets.
As the marketing lead, you will have accountability for overseeing the full marketing mix across strategic planning, market research & analysis, brand marketing (including creative and campaign management), marketing communications, digital and media marketing and PR (direct and through external agencies). This role has great breadth and is ideally suited for a Head of Marketing or Marketing Director looking to work in a company on a positive growth trajectory, has an entrepreneurial mindset, has a hunger to make a positive change and takes great joy from building a high performing team.
Key Responsibilities:
• Oversee and own the business brand guidelines, ensuring consistency and continuity of message across all channels
• Develop strategies and processes to generate increased brand awareness as well as the delivery for all branded content: PoS material, merchandise, in-store promotional activity and products, etc
• Take responsibility for the design, performance, and continuous improvement of all digital / web platforms/assets to establish an ever-increasing online presence.
• Develop, implement, and manage online marketing strategies to promote products using various digital channels, to capitalise on e-commerce opportunities, driving conversions to achieve business goals
• Develop and deliver a social media marketing strategy across all major platforms: LinkedIn, Facebook, Instagram, Reddit, etc.
• Plan and oversee the execution of all web, SEO, database marketing, email, social media, and display advertising campaigns
• Lead and direct B2B marketing activities across website, SEO, marketing assets, paid media and CRM
• Lead and direct B2C marketing activities including digital marketing activities, content & video, influencers and more
• Accountability for end-to-end new product launch marketing strategy, including the successful delivery of campaigns and activities across digital and traditional marketing
• Collaborate with the eCommerce and Product teams to help ideate, define, and establish product marketing strategies behind new product launches and marketing initiatives across B2B and B2C channels.
• Oversee, and take responsibility for implementing and managing data management, CRM and reporting strategies with the marketing team and stakeholders
• Create marketing KPIs and provide monthly reporting to track progress in meeting strategic goals.
• Analysis of marketing data and reporting of trends, producing insight reports and feeding back strategic information for capitalising on opportunities
Key Skills Required:
• Proven experience as Head of Marketing or Marketing Director within a product and e-commerce environment, either client-side or within a marketing agency/full service agency (sector wise - automotive, consumer electronics and full service agencies are of particular relevance).
• Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and growth in both B2B and B2C environments.
• A blend of experience and knowledge across both digital and traditional marketing
• A relevant degree-level qualification, supported by a professional qualification like Chartered Institute of Marketing (CIM), or similar (anyone who's been through the Marketing Academy Scholarship Programme will be of great interest to us)
• Entrepreneurial flair, a commercial mindset, and a drive to take on responsibility, grow a team, and solve problems.
• A proven record of accomplishment of building and developing high performing marketing teams within growing businesses.
• Have a good understanding of how to manage and utilise data
• Broad experience across online and offline marketing channels
• A ‘hands on’ and practical approach, acting strategically whilst leading and directing on execution and implementation
Please submit your CV via LinkedIn. Candidates who have applied via LinkedIn will be reviewed as a priority. Please ensure to connect with Suzie Walker | LinkedIn and Jeandre Kairuz | LinkedIn we are o
About the Company
Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting interim and permanent senior leaders for B2C and B2B marketing, digital and technology roles in FTSE 350 and private equity-backed companies.
We cover functional Senior Manager, Head of and Director to C-suite levels. Our unrivalled knowledge and expertise support companies in times of change with rigorous but timely recruitment for interim roles.
We frequently recruit Chief Marketing Officer, Marketing Director, Head of Market...
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