Job Specifications
Job Title: Marketing Communications manager
Location: Boston, MA 02110 (Hybrid, 2-3 days on site, Boston (has to be willing to be on onsite))
Shift Time: 40Hrs per week
Duration: 6 Months with Potential for extension: Depending on business needs
Summary:
Responsible for the development of multi-channel communications designed to support product launches and key initiatives for the Hospital business.
Provides project management support for the creation of effective marketing materials (i.e., digital, print, tradeshows, webinars, videos, case studies, etc.).
Acts as a brand steward ensuring all materials and communications align with Corporate brand guidelines and provides input and guidance relating to marketing guidelines as needed.
Identifies, partners with, and manages external vendors and internal resources as appropriate.
Evaluates projects and reassesses objectives and outcomes, responsible for continuous improvement of the communications plan.
Partners with other Client businesses and functions, providing guidance and support as needed.
This role has Global reach and influence, except where the local team has in-country resources assigned.
Responsibilities:
Works closely with Global Marketing, Global Sales Training, Regional Marketing and organization Team Leaders to develop, influence, and execute the market engagement strategy, including branding, awareness, lead generation, SEO, web site, positioning, KPIs, and media utilization approach (in partnership with Corporate Communications).
Acts as a brand steward ensuring all materials and communications align with the Corporate brand guidelines. Provides input and guidance relating to marketing brand guidelines as needed. Assures appropriate branding, positioning, trademarking and global marketing communication standards and programs; assure compliance to Client’ healthcare compliance (HCC) standards.
Initiates, drives develops brand messaging and matrices that form the foundation for collateral messaging and content.
Provides project management support for the creation of effective marketing materials (i.e., digital, advertising, tradeshows, webinars, videos, case studies, etc.), including managing project budgets and production schedules.
Partners with Global Sales Training and Tradeshow and Events team to support all aspects of national sales meetings. Responsible for developing key communications to ensure stakeholders are informed, engaged, and aligned as appropriate. Provides on-site management to ensure flawless execution of all details, resulting in educational and motivational events.
Collaborates with Global Marketing and the Digital Marketing to help leverage and optimize the Hospital business website, Digital Asset Management System and other digital tools such as HubSpot, Showpad, Print on Demand, etc. as appropriate.
Identifies, partners with, and manages appropriate resources (i.e., vendor relationships, internal resources, etc.) to ensure that communications plans meet objectives.
Responsible for implementing procedures to optimize new and existing marketing/communications planning processes. Researches and analyzes new and existing technologies and makes recommendations for implementation of new processes.
Identifies KPIs for marketing communication programs and tracks, monitors and recommends improvements.
Must Haves
Bachelor's Degree, Business, Marketing, Communications (Required)
Minimum 5 years of experience or higher
Experience managing agency partners/teams (relaying feedback, managing expectations etc.)
Strong written and verbal communication skills
Highly proficient with Microsoft office
Stakeholder management experience
Project management experience
Copy writing/proofing reading experience
Smartsheet experience
Hubspot or similar experience
Brandfolder or similar experience
Nice to haves
Master's Degree, Management or MBA (preferred)
Related experience in healthcare, medical devices, software industry (Preferred)
Salesforce experience (preferred)
Additional notes:
Life sciences background would be an added bonus
Experience working in global with teams in different time zones
Interviews: 2 rounds, 45-60 mins. 1st round is individual with HM virtually and 2nd round panel (onsite)
EEO: “Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”
About the Company
Founded in 1999, Mindlance is one of the largest diversity-owned staffing firms in the US and has been on SIA's list of Fastest Growing US Staffing Firms for 10 years. Mindlance has also been recognized as one of the consistently best performing partners to industry-leading MSP programs including Allegis, Kelly, TAPFIN, PROUnlimited, Pontoon, GRI, WorkforceLogiq and Agile-1. What started with contingent staffing has developed to a comprehensive portfolio of workforce solutions. Along with industry specific, talent-centric st...
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