Skills

Communication Go Dynamics CRM Social Listening Architecture Team Spirit Marketing Project Management Organizational Skills Analytical Thinking

Job Specifications

As a product manager, you will be the owner of all skincare launches and programs related to the franchises that you manage. You will lead the conception, development and implementation of innovative 360-degree marketing strategies, product concepts in order to drive business globally and reinforce brand uniqueness on the market. You will cultivate close collaborative relationships with cross-functional teams to ensure timely delivery of all programs. You will support the Global Product Marketing team in all aspects of marketing and will have the opportunity to work on transversal projects.

Responsibilities

New Product Development & Product Relaunch
Assist in development of 3-year innovation strategy and 18-month detailed calendar. Develop product portfolio and pipeline strategy to support brand's strategic direction, including focus on hero products and fast-growing subcategories and benefits, with a key focus on APAC (China key market) and EMEA (France home market)
Manage end-to-end launch process, from product concept to go-to-market strategies focused on the consumer journey:
Identify white space based on product architecture opportunities, market trends, sub-category evolution. Leverage findings from consumer insights, social listening, CRM data.
Develop strong partnerships with cross-functional teams to drive product development milestones and deliver programs on planned launch timing.
Kick off NPL to R&D through in-depth market & competitive analysis, and detailed product brief including unique product positioning.
Leverage experience in skincare with regards to specific skin concerns, product usage and regimen.
Lead execution of launch strategies within designated budget and COG targets, and partner with Packaging team to develop all required formats.
Create unique campaign concept anchored in consumer insights in partnership with Digital Consumer Marketing Team
Partner with Digital Consumer Marketing and Creative Team to develop impactful omnichannel assets, with an online-first mindset. Lead creation and communication of launch package to affiliates.

   

Other

Garner deep understanding of marketplace, inclusive of competitor dynamics, consumer needs and global trends, and make recommendations to seize market based on analysis. Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
Manage transversal & ad hoc projects as needed (such as pricing analysis, subcategory analysis, go-to-market accelerated programs, etc)

About You

You are creative, conceptual, proactive, self-starter with exceptional organizational skills, strong project management and ability to follow-through on details.
You demonstrate strong team spirit and create an environment that is encouraging, respectful, and builds team cooperation.
You are flexible and adaptable, at ease in a fast-paced environment, with a can-do attitude.
Balance between creative and analytical thinking
Passionate interest in beauty/skincare trends and the market, with a consumer-first mindset
Strong computer skills including Excel and Powerpoint.
Strong writing skills. Excellent written and oral communications.
You have a professional level in English and in French (spoken & written)

Experiences You Have

Concept writing and creative thinking
Marketing-related work experience
End-to-end beauty product launches
At least one experience in Skincare Global Marketing/Product Development
Experience in online/digital is a plus 

About the Company

The Estee Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of outstanding luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estee Lauder, Aramis, Clinique, Lab Series, Origins, M*A*C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le L... Know more