Job Specifications
About the Company
The Product Marketing Manager plays a key role in positioning AVIOBOOK’s products effectively in the market, ensuring clear and compelling messaging, and supporting sales efforts. This role also acts as a bridge between Product Management, Marketing, and Communications, ensuring alignment across teams while maintaining a strong connection with external stakeholders.
Additionally, this position will place a stronger emphasis on market research, consumer behavior analysis, and competitive intelligence, helping AVIOBOOK make informed strategic decisions.
About the Role
Market Research & Competitive Intelligence:
Lead qualitative and quantitative research efforts to gather insights on customer needs, industry trends, and competitor positioning.
Ensure that findings are accessible and effectively distributed to Product Managers for decision-making.
Go-to-Market Strategies & Sales Enablement:
Develop and execute Go-to-Market (GTM) strategies for new products and features, ensuring alignment across Product, Sales, and Customer Success teams.
Support Sales by creating sales enablement materials (pitch decks, playbooks, battle cards, training content) to help them effectively communicate the value proposition to customers.
Ensure a proactive marketing approach, working with teams before product launches to build anticipation and market readiness.
Collaborate with Product Managers to refine product positioning and ensure a seamless user experience.
Thought Leadership & External Representation:
Represent AVIOBOOK at industry events, conferences, and customer meetings, strengthening brand presence and gathering insights from the field.
Provide input on product positioning and work closely with leadership to refine strategy.
Responsibilities
Strong analytical skills, with experience in market research and competitive analysis.
Ability to translate market insights into actionable strategies for product development and marketing.
Strong collaboration skills, with experience working across Product, Sales, Marketing, and Communications teams.
Experience in sales enablement, including creating training materials and sales support assets.
Experience with Salesforce Marketing Cloud is a plus.
Required Skills
Strong analytical skills, with experience in market research and competitive analysis.
Ability to translate market insights into actionable strategies for product development and marketing.
Strong collaboration skills, with experience working across Product, Sales, Marketing, and Communications teams.
Experience in sales enablement, including creating training materials and sales support assets.
Preferred Skills
Experience with Salesforce Marketing Cloud is a plus.
Equal Opportunity Statement
AVIOBOOK is an equal opportunity employer. We are committed to fostering an inclusive and fair workplace for all.
About the Company
AVIOBOOK, a Thales Group company, supports airlines as a partner in their digital strategy.
AVIOBOOK offers a comprehensive and highly integrated suite of ground and flight applications, systems and solutions that connect all stakeholders and key assets in a safe and secure manner. This, combined with expertise in data and cyber security, gives airlines an edge through greater efficiency and ultimately sustainable, profitable growth
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