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Rules Cube

Business Development Generalist - B2B Sales

Remote

Toronto, Canada

Junior

Full Time

29-01-2026

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Skills

Salesforce Sales CRM Research Social Media Market analysis Marketing Project Management Email Marketing Organizational Skills business development

Job Specifications

We are a technology consulting firm specializing in digital transformation based in Canada. We are looking for an experienced candidate to help in generating leads and new business development.

This position will be responsible for contacting potential clients(B2B), identifying their business needs, and matching them to the right solutions before transferring the qualified lead to the Sales executive.

This role is very critical in helping Rules Cube achieve its strategic priorities by supporting new business pipelines.

What You Will Do

Discover and identify new leads during the first sales stage by searching, connecting, and managing prospects
Contact prospects to establish a successful relationship and develop new opportunities
Nurturing the lead until it can be converted to a sales opportunity that will be transferred to the Sales executive
Build, maintain, and forecast prospect pipeline informing the CRM system on progress and assure data quality
Wide-based (IE cold calling, email marketing, social media, and other relevant channels) research to identify new business opportunities in Canada and care any international catch
Conducting SPIN – identifying potential clients key business questions, pain points, and products that qualify to support client business needs
Qualifying and scoring the lead by assessing product fit, urgency, and budget availability
Evaluate the success of activities you lead and recommend
Work closely with the Sales executive to identify the right leads and the best way to approach them

Who are we looking for?

Experience in the Lead Generation or sales and business development by using dedicated channels
Proven Experience working with Sales Hub, Salesforce, etc
Experience in sales or demand generation within the Financial Industry is a must, and experience with Contact Center will be a plus
Technology background is strongly recommended
Hands-on experience with market analysis and definition of the strategy to target new accounts, develop the business and create new opportunities
2+ years’ experience in Search Engines and research strategies
Good Listener, positive and energetic phone skills, and strong writing skills
Skills at creating and presenting PPT, at a high level, a technical solution to prospects and customers relevant to their industry or target market
Preferably experience in B2B sales
Eager to discover valuable insights from the customers
Solid experience in project management processes and tools. Excellent organizational skills and ability to manage multiple projects efficiently
Eager to learn, self-motivated, proactive, and driven by achievement
Curiosity and ability to assimilate and understand new concepts quickly

What You'll Find

A high energy and multi-cultural company in one of the most growing tech markets
An opportunity to accelerate your sales career in a fast-paced tech start-up environment
Salary + Sales Commissions + FTE Benefits

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About the Company

Rules Cube is a consulting firm specializing in digital transformation and strategic management. Our vision is to use our Pega expertise to help our clients with digital transformation initiatives and lead efforts to bridge the gap between business and technology. Headquartered in Toronto, with now an office in Peru - we have multiple Pega certified architects at all levels (LSA; SSA; SA) with expertise in process optimization and business architecture. Rules Cube es una consultora especializada en transformación digital y... Know more