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USG Professionals Belgium
Audience & Segmentation Specialist

Audience & Segmentation Specialist

Hybrid

Brussels, Belgium

Freelance

02-02-2026

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Skills

Communication Go SQL Salesforce Test CRM Marketing Digital Marketing

Job Specifications

We’re looking for an Audience & Segmentation Specialist to turn customer data into actionable insights and drive impactful campaigns. You’ll be the link between CRM, Media, and Marketing teams, helping create segments, activate first-party data, and build customer journeys that deliver real value.

What You’ll Do

Segmentation & Data Prep (30%)

Build and maintain accurate customer segments for CRM & media campaigns
Collaborate with Media & Marketing to translate business needs into actionable datasets
Write SQL queries and configure segments in tools like BlueConic or Salesforce
Automate recurring audience builds and ensure privacy compliance

Media & First-Party Data Activation (20%)

Deliver validated audience segments to activation platforms
Monitor usage & optimize audience definitions
Support best practices for segment sharing & tracking

Customer Journey Building (20%)

Build, test, and validate customer journeys in marketing tools
Ensure smooth communication flows and avoid double targeting
Document processes and go-live validations

Campaign Execution & Insights (20%)

Ensure campaign readiness from a segmentation & data perspective
Provide input for dashboards & campaign debriefs
Contribute actionable insights to optimize performance

Collaboration & Support (10%)

Actively participate in CRM, Media, and Marketing meetings
Align segment-related activities across departments
Optimize naming conventions, testing, and targeting consistency

What We’re Looking For

Bachelor’s or Master’s in Marketing, Data, Technology, or similar
1-2 years in Marketing Automation, Digital Marketing, or Audience Management
Hands-on with segmentation tools, CRM platforms, and customer journey tools (e.g., Salesforce Marketing Cloud)
Knowledge of retail media or clean room environments (e.g., Infosum) is a plus
Analytical, accurate, structured, and a strong communicator
Bilingual Dutch/French is a plus

Why This Role?

Be at the center of data-driven marketing decisions
Work with cutting-edge tools and first-party data
Make a tangible impact across campaigns and channels