Job Specifications
About Granado:
Founded in 1870 by the Portuguese José Coxito Granado, the Granado story began by selling natural remedies created from plants, herbs and flowers native to his home, in Rio de Janeiro’s mountainous region. The brand’s first store was established in the heart of downtown Rio de Janeiro, where the historic shop still stands today.
The quality and effectiveness of the products soon made Granado one of the official Pharmaceutical suppliers to the Royal Court. For that reason, the brand was given the title of ‘Official Pharmacy of the Imperial Family of Brazil’ by the Emperor D. Pedro II, in 1880.
Emblematic in its country of origin, Granado has been passed down through the generations and is part of the Brazilian heritage.
In 2013 the brand started its global expansion by opening its first concept store outside of Brazil, at prestigious department store Le Bon Marché in Paris. Thereafter, Granado has opened stores throughout many European countries including France, Spain, Portugal, Italy, England, Greece, and Austria.
With more than 100 stores globally, the brand distributes over 15 million products per month due to its increasing and strong presence at the best pharmacies, perfumeries, and department stores throughout Brazil and Europe.
About the Position:
Granado is looking for a seasoned, enthusiastic Wholesale Manager to strategically develop the wholesale channel business for Brazil’s most exciting beauty/fragrance brand. The Wholesale Manager responsible for developing the wholesale channel by implementing effective sales techniques and strategies to introduce Granado to key beauty/fragrance accounts, specialty retailers and department stores throughout France.
What will you do:
Responsible for growing Granado’s brand awareness in France by building and executing a wholesale channel development plan aligned with the brand’s strategic direction.
Ensure brand placement with both niche and major wholesale accounts as per Granado’s strategic channel development direction.
Avid and experienced negotiator capable of securing retail space for brand entry into selected beauty/fragrance retailers
Responsible for developing internal processes and reporting and working in collaboration with Granado’s merchandising, planning and marketing teams to support initial set-up and development of the wholesale business.
Responsible for building tailored brand/product entry assortments and seasonal brand activation strategies based on account/partner profile
Develop strong, long-lasting relationships with wholesale partners.
Negotiate OTB, business agreements, space locations, co-op advertising, VM activations with wholesale accounts.
Experience in developing innovative in-store events and creative solutions to operational issues.
Closely monitor wholesale weekly selling, sell-thru, and inventory KPIs, proactively offering ATS product and driving growth opportunities and managing risks
Prepare and present business results to the management team.
Continually ideate and implement comprehensive market strategies as a means of producing new business opportunities.
Present new products and identify market event opportunities to promote in-store sales. Organize products and brand training.
Visit active customers and track replenishment and assortment needs to drive key categories and maximize sell-through.
Monitor and understand industry-specific trends and landscapes; identify forces that shift strategic directions.
Develop and implement business plans for accounts to achieve sales and profitability goals.
What you’ll bring:
Bachelor’s Degree or equivalent degree
8+ years of experience within wholesale, sales, business development, brand management or product marketing in the beauty/fragrance industry
Existing network and established relationship with major and niche France accounts and prior experience with managing and driving results with Department stores and Specialty retailers.
Strong understanding of operating practices of key Department Store and Specialty retailers
Strong understanding and knowledge of leading beauty and fragrance brands and their competitive positioning in france markets. Understand current beauty market trends and able to identify business growth opportunities.
Entrepreneurial spirit, energetic and enthusiastic hands-on approach with a high sense of urgency, results, and accountability.
Strong business acumen – analytical, reporting and critical thinking with ability to apply creative solutions to operational issues.
Full knowledge and understanding of Retail math, Open to Buy and wholesale P&L
Strong organizational skills and attention to detail with the ability to successfully navigate competing priorities.
Interpersonal skills and the ability to communicate effectively.
Proficient computer skills as well as the ability to learn new software programs
Ability to travel and work a flexible schedule.
Must be able to receive, lift, open, and unpack boxes containing product sampl