Job Specifications
Airtime are delivering the leading data-led rewards technology globally. Our app is loved by our members (4m!) and we're continually building new features that drive towards our vision that sees hundreds of millions of pounds saved on phone bills.
Alongside this, we work with some of the best-known retailers to revolutionise their performance marketing. We're giving them brand new information and insight that transforms their understanding of their customers.
We do all this with our cutting-edge proprietary technology, utilising real time purchase data and AI learning to delight our members and maintain relationships with >200 retailers (including Boots, Argos, and Tesco to name a few!).
It's a simple, best-in-class experience.
At Airtime we are all about innovation, because this is how we stay on top. Every one of us has a hunger to succeed and will stop for nothing less than excellence. Crucially, our ethos is underpinned by a culture of teamwork and our shared humility because all that we achieve, we achieve together.
Empowering
We keep the experience fresh with an innovative, original approach, marked by continuous introduction of unique features and benefits. We are about fresh, adaptable and impactful change that sets new standards and differentiates from competitors.
Magnetic
Genuinely engaging and deeply trustworthy. We connect easily, making every experience with us naturally appealing and memorable. Even the way we transform data into engaging, personalised insights is fun and visually appealing.
Uplifting
Bright and optimistic, we offer a positive escape from the mundane. We bring joy to everyday life, transforming routine into moments of happiness and satisfaction. Feel good with every interaction.
The Opportunity
The Trade Marketing Manager is responsible for our retailer marketing strategy,
including paid media and organic content. This role is key for driving marketing metrics including MAU, retailer activation and member engagement and transactions.
This is a fixed-term contract to cover maternity leave.
Responsibilities
Lead our retailer marketing strategy; managing the marketing calendar and ensuring the right mix of messaging and channels to drive high-intent engagement from our 4.5m members.
Drive behaviour change in line with our key product launches, initiatives and overall marketing strategy.
Plan, create and deliver brand-led campaigns, retailer launches and promotions and paid media placements.
Own our paid media strategy, providing our Client Success team with slides they can pitch to our retail partners. This includes making adjustments as required to continually align with overall business objectives.
Work closely with our Product teams to explore opportunities and ensure our app content supports our wider marketing needs and overall strategy.
Optimise our scheduling to drive revenue, engagement and align with our overall calendar, marketing and CRM strategy including working closely with our CRM team who will handle all sends.
Own the retailer marketing budget to fund tactical campaigns that support our goals and deliver on ROI.
Adopt a test and learn approach to continually refine and optimise our campaigns, focussing on how we can better our efforts and improve performance, using data to shape your decisions.
Report back to key stakeholders on campaign performance.
Manage and develop our Marketing Executive, ensuring they are meeting their objectives and also helping them to progress.
Champion the brand and make sure all communications align with the overall brand positioning.
Keep up to date with knowledge of competitors, key trade moments and new marketing initiatives to benefit our own marketing efforts.
Experience & requirements:
4+ years experience in a marketing role
Experience owning a marketing calendar
A data-driven approach to problem solving and optimisation
Excellent communication and stakeholder management skills
Proven track record of creating innovative campaigns that drive engagement and meet business objectives
Commercially minded
Proactive and always looking for opportunities to improve
Excellent attention to detail
Managerial experience nice-to-have but not essential
Colleague Benefits
Share options.
23 days annual leave, plus one for each year served (capped at 28).
Birthday leave.
Learning & development budget / time allocation
Flexible start & finish hours 06:30 - 10:30 am
Life assurance at 5x salary
Health cash plan
Virtual GP appointments for you and your family
24/7 helpline for physical and mental health support, counselling, and other wellbeing resources
Hybrid working between home and office
City centre location with brand new fit out (when in the office)
Buy a holiday scheme
Charity day
Professional accreditation funding
Enhanced Maternity, Paternity & Adoption leave pay
About the Company
At Airtime, we are redefining rewards with a currency designed for the mobile generation. Elevating rewards beyond transactional cashback and pointless points, our connectivity credit enriches every interaction with deeper connections and superior value.
Our cutting-edge technology connects consumers, brands and mobile networks, removing the friction to provide a seamless rewards experience. Using our platform, brands can leverage over 200m data points and the most relevant channel to connect, incentivise and influence sal...
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