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Forma.ai — a sales performance optimization platform

Director of Engineering

On site

Toronto, Canada

Full Time

23-02-2026

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Skills

Communication Leadership Python TypeScript Product vision Prioritization Sales Attention to detail Training react Django Recruitment .NET Artificial Intelligence

Job Specifications

About Forma.ai

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

What You'll Be Doing

Reporting to the CTO, you will lead at least two engineering pods, each focused on key application areas within our product. You’ll play a hands-on leadership role—guiding teams, shaping technical direction, and contributing directly to code and system design.

We believe in leading from the front. You don’t need to be the strongest engineer on the team, but you should be comfortable rolling up your sleeves regularly and setting a strong technical example.

You’ll be product- and outcome-focused, with a sharp sense of where to invest time and energy—and where not to. You’ll work closely with Product Owners to deeply understand our business domains, help shape product vision, and drive meaningful results.

You’ll also help build your teams. Hiring great engineers is a critical part of this role, so experience attracting, assessing, and onboarding high-quality talent is important.

We genuinely value focus and efficiency. Meetings should be purposeful and structured. If you love excessive ceremonies, status updates, or meetings for their own sake, this role likely isn’t the right fit.

Our tech stack experience requirements are intentionally flexible. We expect strong engineers to adapt quickly. Experience with TypeScript, React, Python, Django, or .NET is a plus—but not a prerequisite.

The Role’s Key Responsibilities Are Listed Below

Lead and scale multiple engineering teams
Contribute hands-on to coding and system design
Collaborate with Product Owners on feature ideation and prioritization
Keep teams productive, motivated, and engaged
Ensure clear communication across teams when it matters most
Hire and grow high-performing engineers

What We're Looking For

You’re excited to work at a startup and enjoy building processes from the ground up
You’re a strong communicator and a creative storyteller
You can confidently manage multiple stakeholders, both internal and external
You ask thoughtful questions and bring genuine curiosity about people and their career paths
You’re a culture builder and positive team influence
You’re entrepreneurial, collaborative, and action-oriented
You bring a high level of professionalism and respect for confidentiality
You have meticulous attention to detail

Additional Job Info

This position is for an existing vacancy

What You Can Expect From Us

Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success
Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program
Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend
Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for – whether that’s as an individual contributor or as a people leader

Our Values

Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed. ­

Use of AI for Recruitment

Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.

Our Commitment To You

Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.

We thank all candidates for their interest however only qualified applicants w

About the Company

Forma.ai is a ground-breaking Sales Performance Management platform that fully integrates sales planning with rapid (and scalable) incentive compensation management. Creating a single, complete source of truth with your data, our platform consolidates the planning and administration of territories, quotas, and incentives with all of their dependencies. Trusted by innovators like Autodesk, Stryker, and Trustpilot, we're the only SPM platform on the market rapidly accelerating rule-building for incentive compensation plans wit... Know more