Job Specifications
Please note that this is a full time, fixed term contact.
Position Summary
When a company signs with Tipalti, it marks the start of a customer’s growth journey. From day one, our focus shifts to partnership: helping customers unlock deeper value, accelerate adoption, and expand their impact over time. Every interaction across the customer lifecycle is an opportunity to educate, engage, and elevate. That’s where this role comes in.
We are seeking a results-driven Campaign Marketing Specialist to design and execute strategic marketing initiatives that fuel customer growth, adoption, and long-term value. As a part of the Demand Generation team, this role goes beyond traditional campaign execution; it is about orchestrating thoughtful, data-driven programs that engage and guide customers in the next phase of their journey with Tipalti. You will lead targeted upsell and cross-sell campaigns that feel personalized, timely, and aligned to each customer’s evolving needs.
Ideal for a marketing professional who excels in cross-functional environments, this role is instrumental in accelerating revenue growth throughout the customer lifecycle. You will build multi-channel campaigns that resonate with defined customer cohorts, partnering closely with Sales, Customer Success, Product Marketing, Content, and Creative teams to ensure every touchpoint reinforces value and drives measurable growth
Why join Tipalti?
Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies.
At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti oers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.
Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin.
In This Role, You Will Be Responsible For
Campaign Strategy & Execution: Manage multi-channel marketing campaigns designed to drive upsell and cross-sell opportunities across the existing customer base. Drive product adoption through customer education activities. Partner with Sales, Customer Success, Product Marketing, and other internal teams to align campaign goals with business objectives and customer needs.
Customer Segmentation & Targeting: Identify and prioritize customer segments for campaign targeting using firmographic, behavioral, and product usage data.
Content Development: Work closely with Content and Creative to create and localize compelling campaign assets, including emails, landing pages, and webinars.
Channel Management: Execute and manage campaigns across a variety of channels, including email, in-product messaging, and webinars.
Events: Partner with Account Management and Customer Success teams to plan 1:few closing events (i.e. sporting events, dinners, etc.)
Performance Tracking & Optimization: Monitor campaign performance, analyze key metrics, and optimize campaigns to improve engagement, conversion rates, and pipeline contribution.
About You
3+ years of proven experience in software/SaaS marketing, demand generation, campaign management or customer marketing
Experience developing and executing B2B SaaS campaigns to mid-market businesses
Experience with marketing automation, CRM & project management software (Salesforce, Asana, Marketo)
Proactive self-starter, demonstrating high initiative and critical thinking
Positive, can-do attitude, with the ability to work with marketing, sales, customer success and product professionals
Excellent verbal and written communication skills
Adept at juggling multiple priorities and excellent attention to detail
Bonus
Experience with lifecycle, retention or customer marketing
Familiarity with Gainsight and Pendo
Our Benefits Package Includes
Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday
Competitive salary and stock options
Matching RRSP
Extended benefits, Employee Ass
About the Company
Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury....
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