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Digital Waffle
Data Analyst (Insights & Analytics)

Data Analyst (Insights & Analytics)

Hybrid

Edinburgh, United kingdom

£ 42,000 /year

Full Time

04-03-2026

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Skills

Python Tableau SQL Problem-solving Sales Attention to detail power bi Azure Marketing Analytics

Job Specifications

Role: Data Analyst (Insights & Analytics)

Salary: £42k

Location: Edinburgh, Scotland (Hybrid)

We are seeking a Data Analyst focused on customer behaviour, adoption and value delivery to drive data-led decision making across our product and customer teams. This role works closely with our existing Product Data Analyst to create a strong analytics partnership, combining product usage insights with customer performance data to strengthen retention, growth and engagement.

You will analyse how customers interact with our platform, uncover performance trends, identify risks and opportunities, and translate findings into clear dashboards and actionable insights. You will collaborate with Product, Engineering, Customer Success, Sales and Marketing to ensure data is embedded into strategic decisions and customer engagement models.

Key Responsibilities

Partner with engineering to enhance and extend our analytics capabilities and data models
Develop and maintain customer-facing dashboards and reporting solutions
Analyse customer usage patterns to identify adoption trends, risks and growth opportunities
Present insights to stakeholders and customers in a clear and compelling way
Support product and business improvements through data-driven recommendations
Contribute to defining and tracking KPIs across usage, performance and customer outcomes
Provide analytical support to Sales and Marketing through actionable data insights

About You

Proven experience in data analytics and data visualisation
Strong SQL skills and experience with BI tools (e.g. Power BI, Tableau, Excel, or similar)
Experience working with enterprise or complex software environments
Familiarity with cloud data platforms such as Azure, data lakes, or similar technologies
Strong communicator with the ability to translate technical data into business insight
Comfortable working collaboratively with technical and non-technical stakeholders
Proactive mindset with strong attention to detail and problem-solving ability

Bonus Experience

Experience with Azure data services, Kusto, or Python
Background working alongside product or customer-facing teams

This is a great opportunity for a data-focused professional who enjoys working at the intersection of product, customers and engineering, driving measurable impact through insights and analytics.

About the Company

Founded in 2018, Digital Waffle is a leading tech & digital recruitment agency. We are dedicated to finding and matching the best digital talent with growing businesses across the UK, EU, and USA. As a trusted tech recruitment agency, we focus on roles in marketing, technology, IT, data, and operations. Digital Waffle takes pride in making the recruitment process smooth and efficient, ensuring the perfect fit for both employers and candidates. Tech and digital recruitment is not just our business; it's our passion. With an... Know more