Job Specifications
Red Bull gives wings to people and ideas. In this role, the Athlete Marketing Manager (AMM) helps athletes advance in their sport and achieve their goals. The AMM is responsible for bringing Red Bull’s global brand to life at the regional level through athletes, athlete-led projects, and athlete marketing initiatives.
The Athlete Marketing Manager will develop and manage Red Bull’s presence by using branded athletes and product-placement athletes as key assets to expand the consumer base and create clear points of brand differentiation. In addition, the Athlete Marketing Manager must have the strategic vision and practical execution skills to extend beyond the regional level and leverage managed athletes on a national and global scale.
All the responsibilities we'll trust you with:
ATHLETE MARKETING
Work with Region Marketing & National Athlete Marketing teams to develop the overall athlete marketing strategy for the athletes within your region & playgrounds Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy Find new talent and ensure the best US athletes are on the radar and poised to be on the roster Create a marketing, communication, and performance plan for each managed athlete Ensure understanding of product efficacy and communication is fundamental for each managed athlete and larger opinion leader network Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights Conceptualize and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome Leverage existing national and international athlete assets to create targeted outcome and touch points within your region and/or respective playgrounds Drive external communication of product and branded on-message athlete stories through collaboration with internal partners - communications, digital, and Red Bull Media House Proactively leverage and use international athletes traveling and competing in the region Partner with Regional Sports Marketing and Sports Event Marketing teams to build an authentic product and brand connection to local athletes Work with athlete’s “circle of trust” and partners to create additional outcome and opportunities to extend the product and brand message
ATHLETE PERFORMANCE MANAGEMENT
Facilitate goal setting, planning, and performance management for each athlete under management. Track, evaluate, and manage each athlete’s performance and marketing goals twice a year. Individually assess and evaluate each managed athlete’s career plan and professional environment (including trainers, coaches, agent, family, other team managers, terrain, off- and in-season conditions, equipment, and innovations). Integrate appropriate and innovative performance solutions into each athlete’s program. Ensure each managed athlete is knowledgeable about product usage and the brand. Establish realistic performance parameters for the duration of each athlete agreement, and track and evaluate ongoing results. Identify and assess athlete performance issues and propose solutions or termination plans.
DAY TO DAY ADMINISTRATION
Collaborate and work in a team environment with other sports and marketing team members. Take ownership of and manage assigned athlete projects and their associated budgets. Support the region’s Sports Marketing Manager and team, as well as the HQ Director of Athlete Marketing, in developing annual business plans.
Your areas of knowledge and expertise that matter most for this role:
Minimum of 3–5 years of experience in sports marketing
In-depth knowledge of sports management and the sports industry
Exceptional communication skills, including the ability to train and deliver presentations
Demonstrated success in planning, organization, and project management
Strong strategic and creative thinking abilities
Openness to new environments, ideas, processes, innovations, and possibilities
Entrepreneurial mindset; an autonomous self-starter focused on results and consumer needs
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,360 - $128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employ
About the Company
Red Bull Gives Wiiings to People and Ideas. This has driven us - and all we do - since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull - jobs.redbull.com
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