Job Specifications
Senior Marketing Specialist – Vertical Strategy & Market Intelligence
Canada (Hybrid)
We are seeking a strategic and commercially minded Senior Marketing Specialist to drive vertical strategy, market intelligence, and profitable growth across Canada. This role sits at the intersection of analytics, strategy, and commercial decision‑making — playing a key part in identifying where we grow and how we grow profitably.
What You’ll Do
Lead industry vertical analysis to identify, size, and prioritize growth opportunities and emerging market trends.
Conduct market sizing, share-of-wallet, and attainable share assessments to quantify opportunity and support strategic planning
Develop insights into customer shipping behaviour, demand patterns, and market dynamics to support commercial strategy.
Partner with Sales, Pricing, and Revenue Management to evaluate conversion potential, competitive positioning, and service differentiation.
Monitor competitive intelligence, macroeconomic forces, and industry shifts impacting customer demand.
Convert complex data into clear, actionable insights that guide pricing, product, and go-to-market strategy.
Deliver compelling dashboards, presentations, and executive-ready narratives that align cross-functional teams and support high-quality commercial decision‑making.
What We’re Looking For
Bachelor’s or master’s degree in marketing / business administration/ analytics
5–8+ years’ experience in marketing analytics, strategy, market intelligence, or revenue management.
Commercial mindset the ability to communicate insights through clear, executive‑level storytelling that translates analytics into strategic recommendations and decision‑ready narratives.
Advanced modelling skills (market sizing, forecasting, financial modelling etc) and experience with Power BI, SQL
Experience in logistics, transportation, supply chain, or B2B services preferred.
Strong understanding of the Canadian market landscape.
Ability to work under minimal supervision
About the Company
Most people know FedEx Canada as a reliable shipper, committed to getting your package - large or small - to its destination on time. But FedEx Canada is also a technological innovator, a supporter of community and global charities, a dedicated employer and much more. We connect 90% of the world's GDP with door-to-door, customs-cleared service, all backed by our money-back guarantee.* Visit fedex.ca to learn more.
Community Guidelines - https://www.fedex.com/en-ca/about/social-community-guidelines.html
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