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SBH Fashion
E-commerce Director - Apparel

E-commerce Director - Apparel

Hybrid

Brooklyn, United states

$ 145,000 /year

Senior

Full Time

27-02-2026

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Skills

Leadership Shopify Sales Merchandising Marketing Analytics E-commerce

Job Specifications

Job Title: E-commerce Director - Apparel

Role Overview

Senior leadership role owning the full DTC and retail e-commerce strategy for the brands apparel business, driving growth across Shopify, retail stores, league events, and partner channels.

Core Responsibilities

Own e-commerce vision and growth strategy across all digital and retail touchpoints
Lead and scale teams across site operations, merchandising, planning, retail, and CX
Drive seasonal line planning, assortment strategy, and inventory health
Build analytics frameworks around sales, conversion, retention, and LTV
Oversee Shopify roadmap, UX, mobile optimization, and testing
Improve 3PL and fulfillment performance
Align closely with marketing on email, SMS, paid, and campaign execution
Own monthly reporting and partner with finance
Provide oversight for wholesale, licensing, and partner launches

Ideal Background

10+ years of e-commerce/DTC experience, preferably in apparel or youth culture
Deep Shopify and CX platform expertise
Proven people leader with experience scaling teams
Highly analytical and data-driven
Strong cross-functional partner across marketing, finance, ops, and creative

Salary $135,000-$145,000

About the Company

SBH Fashion is a full service staffing agency specializing in fashion, beauty and apparel. For the past 20+ years, SBH Fashion has boasted the reputation as one of the most well-respected and highly sought-after recruiting agencies in New York City working with some of the most prestigious brands in the world. At SBH Fashion we truly take stock in the interest of both client and candidate through personal interviews and career counseling. We are involved in the hiring process every step of the way ensuring premium placement ... Know more