Job Specifications
Regional Sales & Development Manager – Southern Region 3
Department: Sales
Company: Subaru (UK) Ltd
Location: Regionally based (Southern Region 3)
Hours: 37.5 hours per week, Monday to Friday
Salary: Competitive + performance-related bonus
Benefits: 25 days holiday + Bank Holidays, company car scheme, private healthcare, pension
About the Role
We are seeking an experienced, commercially focused Regional Sales & Development Manager to drive performance and growth across Subaru’s Southern Region dealer network.
This role carries full responsibility for regional sales results, dealer development, and long-term network success. Acting as both a strategic leader and trusted partner to franchised retailers, you will combine commercial leadership, performance management, coaching, and relationship development to deliver sustainable growth.
You will operate with an “MD mindset” for your region — leveraging market insight, creativity, and sound commercial judgement to maximise opportunities, strengthen partnerships, and champion the Subaru brand.
At the heart of the role is a clear objective: building a high-performing, profitable, and customer-focused dealer network that is Better Where It Matters.
There may also be the requirement to support the introduction and ongoing development of additional new and existing brands within the IM Group portfolio, as required.
What Success Looks Like
Success in this role means contributing directly to Subaru’s wider business priorities, including:
Employee satisfaction
Dealer partner satisfaction
Outstanding customer experience
Network growth and optimisation
Strong commercial performance and profitability
Key Responsibilities
Regional Sales & Network Performance
Drive and deliver vehicle sales performance across the regional dealer network
Monitor performance against wholesale and registration targets, identifying risks and opportunities
Establish clear, measurable objectives and actively manage dealer performance
Ensure sales leads and opportunities are handled to the highest standard
Develop and implement action plans to optimise regional results
Dealer Development & Franchising
Build strong, credible, and long-term relationships with dealer principals and senior stakeholders
Support, coach, and challenge retailers to improve performance and operational effectiveness
Identify underperformance and implement structured improvement strategies
Lead dealer appointments and network development initiatives within the region
Act as the primary contact for franchise-related operational matters
Customer Experience & Brand Representation
Support retailers in delivering exceptional customer experience and brand standards
Oversee and assist with the resolution of customer satisfaction concerns where required
Ensure compliance with Subaru sales, marketing, and customer journey expectations
Act as a visible and authentic ambassador of Subaru values
Collaboration & Engagement
Conduct regular business reviews and performance meetings with retailer partners
Drive alignment and execution of national sales and marketing initiatives
Support regional and national events, launches, and brand activities
Work cross-functionally with Sales, Marketing, Aftersales, and Parts teams
Skills, Experience & Knowledge
Essential
Proven experience within the automotive sector, ideally in a regional, field-based, or dealer-facing role
Strong commercial acumen and confidence interpreting sales performance data
Excellent communication, negotiation, and stakeholder management skills
Ability to influence senior decision-makers with credibility and professionalism
Proficiency with CRM systems, Microsoft Office, and digital sales tools
Confidence operating within digital and social channels in a business context
Desirable
Experience in dealer network development or franchising
Exposure to customer experience, CSI, or retailer performance management
Personal Attributes
Self-motivated, resilient, and highly organised
Commercially curious with a proactive, solutions-driven mindset
Comfortable working autonomously while contributing positively to team culture
Confident managing competing priorities and operating under pressure
Professional, credible, and relationship-oriented
Travel
Regular regional travel required
Occasional UK and international travel may be necessary
Working at Subaru (UK) Ltd
You will join a collaborative, high-performing team committed to shared success, strong partnerships, and continuous improvement. Our culture is built around accountability, mutual support, and being Better Where It Matters — for our customers, retailers, and colleagues.
About the Company
Having already spent over 20 years creating and developing our reputation as a car manufacturer, Subaru started selling vehicles in the UK in 1977 and never looked back. All these decades later, we still retain the unstoppable drive to lead where others just follow.
In a world that is constantly changing, “Confidence in Motion” expresses Subaru’s resolve to face the challenges ahead. People are always searching for new ways to enjoy their cars, and Subaru is committed to looking ahead and meeting those needs.
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