Job Specifications
About the Role
Canada Pork is seeking a strategic and results-driven Director, Marketing Programs and Technical Services. This role is responsible for leading the implementation of Canada Pork’s domestic pork promotion and marketing strategy to drive demand, build client confidence, and strengthen the competitive position of Canadian pork in the domestic marketplace. This individual collaborates closely with the Vice President, Marketing, along with provincial pork organizations, packers/processors, and channel marketing end-user clients throughout Canada.
Key Responsibilities
Lead the implementation of Canada Pork’s National Pork Marketing Strategy and the Investment Plan
Develop and execute the annual marketing calendar, budgets, and performance metrics (KPIs)
Collaborate with provincial pork organizations, packers/processors, retailers, foodservice operators, and industry partners to deliver associated initiatives while providing technical service expertise to support product utilization, education, program execution, and customer confidence
Identify and develop new market development and promotional opportunities that enhance demand for Canadian pork
Lead and manage promotional programs across retail, foodservice, and other trade channels
Monitor program performance and evaluate ROI to ensure strong accountability
Negotiate and execute contracts with partners and service providers
Support cross-functional collaboration within Canada Pork’s domestic and international marketing teams
Qualifications & Experience
The ideal candidate will bring:
Bachelor's degree in Business, Marketing, or a related field
Minimum 7 years of experience in retail, foodservice, CPG or meat sales
Strong understanding of retail supermarket, foodservice or CPG marketing promotions
Working knowledge of the Canadian pork or broader protein industry
Demonstrated track record of delivering successful promotional initiatives
Experience in managing market development projects
Strong negotiation, budgeting, and contract management skills
Excellent written and verbal communication skills, with the ability to present confidently to industry stakeholders and leadership
Exceptional stakeholder management skills, with the ability to collaborate effectively across diverse industry groups (producers, packers/processors, distributors, retailers, and foodservice operators)
Strong organizational skills with the ability to manage multiple priorities
Experience in primary, secondary meat processing or meat cutting skills (asset)
High level of professionalism, trustworthiness, dependability, and motivation
Entrepreneurial mindset with a drive to identify new opportunities and continuously improve
Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint, Teams)
Travel & Work Requirements
Travel is expected for this role
Home office setup in the GTA or Ottawa region
Flexibility to accommodate occasional evening and weekend commitments related to industry events and stakeholder engagement
Location: Greater Toronto Area (home office-based) or Ottawa region (hybrid work model)
Application Deadline: March 19, 2026 (Applications will be reviewed on a rolling basis)
Reporting to: VP, Marketing
About Canada Pork
Canada Pork is the domestic and global market intelligence and promotional organization for the Canadian pork industry. Established in 1991 by the Canadian Meat Council, representing pork processors and meat trading companies and the Canadian Pork Council, representing commercial hog producers and family farms.
Canada Pork serves the interests of its industry members, including producers, processing plants, trading companies, provincial associations, and key industries and government organizations, to promote Canadian pork in Canada and around the world.
Canada Pork is a nonprofit organization funded through pork producer check-off, import levy, and government industry development programs. Canada Pork delivers market development programs and marketing services through offices in Canada, Japan, and China.
Canada Pork values the diversity of the people it hires and serves. Diversity at Canada Pork means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person’s talents and strengths.
About the Company
Canada Pork is the domestic and global market intelligence and promotional organization for the Canadian pork industry.
The organization serves the interest of its industry members; producers, processing plants, trading companies, provincial associations and other key industry and government organizations to promote Canadian pork at home and around the world.
Together we improve the access, awareness and growth of the Canadian pork industry.
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Porc Canada est l’organisme de promotion et de renseignements sur les marchés...
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