Skills

Communication Leadership Machine Learning Regression Organization Analytical Skills Marketing Analytics Data Science Digital Marketing

Job Specifications

Data Scientist – Marketing Analytics

Hybrid: Malvern, PA or Charlotte, NC (3 days onsite)
$60–$62/hr (W2 + benefits)
10-month contract to start (potential to extend or convert)

The Planet Group is partnering with a leading enterprise organization to hire a Data Scientist to support their marketing analytics and advertising measurement initiatives. This role will collaborate closely with marketing stakeholders to develop next-generation measurement solutions that help optimize media performance across both traditional and digital channels.

The ideal candidate combines strong quantitative modeling skills with a deep understanding of marketing analytics, including marketing mix modeling and attribution methodologies.

What You’ll Do

Build and own marketing measurement models, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
Analyze performance across multi-channel marketing programs including TV, audio, digital, and other paid media
Apply machine learning, statistical modeling, and causal inference techniques to evaluate marketing effectiveness
Work with large marketing and media datasets to identify performance drivers and optimization opportunities
Partner closely with marketing and analytics teams to translate insights into clear, actionable recommendations
Present findings and strategic insights to stakeholders and leadership
Contribute to the development of scalable advertising measurement frameworks

Must-Have Qualifications

2–5 years of experience in marketing analytics or data science
Hands-on experience building Marketing Mix Models (MMM) and/or Multi-Touch Attribution (MTA) models
Experience applying machine learning techniques to marketing measurement or optimization
Strong statistical and analytical skills (regression, modeling, experimentation)
Experience working with large marketing or media datasets
Strong communication skills with the ability to translate complex analytics into business insights
Experience collaborating with marketing stakeholders
Familiarity with traditional and digital marketing channels

Nice-to-Have Experience

Experience with causal inference methods (incrementality testing, experimental design)
Exposure to above-the-line marketing measurement
Experience with media strategy optimization or marketing budget allocation
Experience using open-source marketing measurement tools (e.g., Meridian or similar)
Master’s degree in Statistics, Economics, Data Science, or a related field

About the Company

The Planet Group is a diversified professional services organization focused on providing high-value outsourced human capital solutions and niche consulting services to Fortune 500 and other leading clients in the fastest growing and most in-demand sectors. The Planet Group consists of staffing and consulting entities that have been purposefully built to address the professional services needs of leading companies in the technology, energy & engineering, accounting & finance, HR, administrative, and digital marketing industr... Know more