Job Specifications
Location: San Francisco, CA (Hybrid)
What is Verse?
Energy markets are more volatile than ever. Rapid electrification and the rise of AI are driving unprecedented demand for power, while energy costs continue to rise across the globe. For the world’s largest energy buyers, managing energy has never been more complex or more critical.
Verse helps these organizations manage complex power portfolios with confidence by unifying energy data, planning, forecasting, and operations in one tool. Our Energy Cost Intelligence platform, Aria, brings together energy, finance, and operations teams with real-time, finance-ready intelligence—replacing spreadsheets and consultants with precision across the entire energy lifecycle. Built by an expert team of energy buyers, data scientists, and engineers, Verse enables faster, smarter energy decisions that reduce risk and lower energy costs.
The Role
We’re looking for a Senior Manager of Demand Generation to lead our enterprise demand strategy and drive pipeline growth across a defined set of strategic target accounts. This role will focus heavily on account-based marketing (ABM), partnering closely with sales to engage priority accounts, expand relationships within buying committees, and generate qualified pipeline opportunities. You’ll sit at the center of marketing and sales collaboration, translating account strategy into coordinated marketing campaigns that drive meaningful conversations with our ideal customers.
This is a high-impact, strategic role responsible for aligning marketing programs with revenue goals and helping build a scalable enterprise demand engine.
Key Responsibilities
Lead Account-Based Marketing Strategy
Partner with sales to develop engagement strategies for priority target accounts
Identify key stakeholders and buying groups within enterprise accounts
Build targeted programs that expand relationships and introduce Verse to new decision-makers and influencers
Support deal acceleration through coordinated marketing engagement
Drive Enterprise Demand Generation
Design and orchestrate multi-channel campaigns across digital, events, email, and direct outreach
Develop programs that generate new conversations within strategic accounts
Translate sales priorities into focused marketing campaigns
Partner Closely with Sales
Work directly with enterprise sales to align marketing efforts with account strategy
Identify opportunities to accelerate pipeline and support active deals
Ensure strong coordination between marketing engagement and sales follow-up
Activate and Grow Pipeline
Monitor engagement across target accounts and identify opportunities to convert interest into meetings and opportunities
Collaborate with marketing operations and sales to ensure timely lead activation
Help shape programs that move accounts through the buying journey
Orchestrate Campaign Execution
Define campaign strategy, messaging, and targeting
Coordinate with marketing operations to launch and measure campaigns
Continuously evaluate performance and optimize programs for pipeline impact
What Success Looks Like
Increased engagement across priority enterprise accounts
Growth in qualified pipeline generated from marketing programs
Expanded relationships within key buying committees
Strong alignment between marketing strategy and sales priorities
What We’re Looking For (Minimum Qualifications)
5+ years of experience in B2B demand generation or account-based marketing
Proven experience building and executing account-based marketing programs
Strong experience partnering with enterprise sales teams
Track record of driving pipeline growth and revenue impact
Strategic thinker who can translate account strategy into scalable programs
Highly collaborative, analytical, and results-driven
Tools You'll Likely Use
HubSpot
Asana
Clay
ABM / digital advertising platforms
Campaign analytics and reporting platforms
What makes Verse a great place to work?
Lead with Empathy: We lift each other up with humility and kindness, always putting colleagues and customers first
Be Honest & Transparent: We prioritize effective communication to build trust with our team, customers, and stakeholders
Move with Balance & Precision: We believe speed and perseverance must be accompanied by thoughtfulness and reflection
Leave the World a Better Place: We are passionate about our mission, and we strive to create a sustainable world for future generations
Base Pay Range
$140,000- $175,000
This is the estimated base salary range for this position, which does not include the value of benefits or a potential equity grant. A wide range of factors are considered in making compensation decisions, including but not limited to location, skill-sets, market conditions, experience and training, licensure and certifications, and business and organizational needs.
Benefits and Employee Perks
Competitive compensation and equity grant at a high-growth start up
Comprehensive benefits package including medic
About the Company
Organizations today are under growing pressure to navigate the transition to clean energy -- not just to meet sustainability goals, but to manage risk, control costs, and build long-term resilience. Yet the complexity of energy markets and a lack of accessible tools have made it difficult for most companies to take meaningful action. Verse was created to change that.
Our mission is to make the case for clean energy irrefutable. Through our AI-powered platform, Aria, we help organizations plan, procure, and operate clean ene...
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