Job Specifications
Director of Marketing
Location: Hybrid – Greater Philadelphia Area
Overview
NexDeed has built secure technology designed to modernize ownership records, reduce fraud, and unify fragmented real estate systems. Our SaaS infrastructure connects government, financial, and real estate stakeholders through blockchain backed verification, AI driven monitoring, and predictive analytics. By bringing these systems together, NexDeed aims to create a more transparent, secure, and efficient real estate ecosystem.
As NexDeed continues to grow, we are seeking a Director of Marketing to lead the company’s overall marketing strategy, market positioning, and communication with the industry. This is a senior leadership role responsible for ensuring the company presents a clear and credible message to the market while supporting demand generation and long term growth.
The Director of Marketing will oversee the development and execution of the company’s marketing strategy across messaging, digital presence, product communication, demand generation, and industry outreach. The role will work closely with leadership and cross functional teams to ensure marketing efforts align with the company’s strategic objectives and evolving market position.
This role will also help build the foundation of the company’s marketing function, establishing processes, messaging frameworks, and marketing programs that can scale as the organization grows. A key responsibility will be translating NexDeed’s platform architecture and technology capabilities into clear and compelling market messaging for customers, partners, and industry stakeholders.
Key Responsibilities
Marketing Strategy and Leadership
Develop and manage the company’s overall marketing strategy and execution plan
Define and maintain the company’s market positioning and core messaging
Translate NexDeed’s platform architecture and technology capabilities into clear messaging for customers, partners, and industry stakeholders
Work closely with product and engineering teams to translate NexDeed’s platform architecture and technical capabilities into clear market messaging, positioning, and customer value propositions
Ensure marketing initiatives support the company’s growth strategy and commercial objectives
Establish marketing priorities as the company scales=
Ensure consistent messaging across website, digital channels, marketing materials, and investor communications
Position NexDeed as a thought leader in digital ownership infrastructure and the modernization of real estate systems
Demand Generation and Growth Marketing
Develop and execute demand generation strategies that generate market interest and support sales pipeline development
Develop distribution strategies that convert industry awareness and engagement into measurable pipeline opportunities that support sales
Oversee digital marketing initiatives including website optimization, content strategy, social media presence, and campaign execution
Coordinate with sales leadership to ensure marketing programs support pipeline development and customer engagement
Develop structured marketing campaigns that convert engagement into sales conversations
Analyze campaign performance and adjust marketing strategies based on results and market feedback
Outreach Network Activation
Develop structured campaigns to activate NexDeed’s existing outreach network of more than 200,000 real estate professionals across the Northeast
Build communication programs that drive awareness, education, and engagement across that network
Convert network engagement into qualified interest and potential pipeline opportunities
Content and Market Communication
Oversee development of marketing content including thought leadership, product messaging, announcements, and customer communication
Ensure the company maintains a clear and professional presence across digital channels and public facing materials
Coordinate announcements, updates, and milestone communications as the company grows
Support leadership in preparing external messaging and strategic communications
Cross Functional Collaboration
Work closely with sales, product, and leadership teams to ensure marketing messaging reflects product capabilities and market strategy
Coordinate marketing initiatives that support sales enablement and customer engagement
Collaborate with other departments to ensure alignment between marketing efforts and company priorities
Build internal processes that ensure marketing activities remain organized and scalable
Team Development and Marketing Infrastructure
Help build and scale the marketing function as the company grows
Establish processes, tools, and workflows that support consistent marketing execution
Qualifications
Experience leading marketing strategy for a technology company, startup, or high growth organization
Strong background in brand development, messaging, and market positioning
Experience managing digital marketing, content strategy, and deman
About the Company
At NexDeed, we’re redefining trust in real estate. Our mission is to eliminate title and mortgage fraud by bringing property ownership on-chain. Every year, billions are lost to fraudulent transfers and outdated, paper-based title systems. NexDeed is building the global standard for property ownership verification—one secure title at a time.
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