Job Specifications
Doctolib is looking for a Product Marketing Director, for a CDD of 8 months, from April to November 2025 (ideally), as replacement for maternity leave. As a Product Marketing Director, you will be in charge of 4 business segments: Generalist doctor market, Specialist doctor market, Dentist market, and Partnership businesses. With your team, you will define and implement action plans to maximize growth, retention, satisfaction and usage. Your 2 north stars KPIs will be NPS and ARR. You will be the voice of our +100,000 healthcare professionals. You will work with various teams at Doctolib on a day-to-day basis: Product, Design, Marketing, Sales, Ops, Data…
You will be part of Doctolib French leadership team, work directly with Exco members, reporting to the VP Growth, and leading a team of 9 experienced and amazing people. You will have a strong leadership role internally to implement a culture of User & Product centricity, while delivering strong business impact.
What You’ll Do
The role of Product Marketing at Doctolib includes the following missions:
Market & Customer Insights
Be the voice of the customers by conducting research on doctors' needs, pain points, and behaviors
Monitor market dynamics and competitor movements to provide strategic recommendations for maintaining market advantage, or suggest partnership and M&A
Product prioritization & discovery
Partner with Product Management (PM) to identify and capitalize on market gaps and opportunities:
Bring strong convictions on what products are needed to create value and usage
Support PM in the related work during 1/ product building (discovery & delivery) and 2/ product prioritization
Product Positioning & Narrative
Develop & own the positioning strategy on the French market, that differentiates our solutions vs all alternatives
Define our product offer, pricing & packaging
Create & maintain powerful value prop & messaging frameworks that resonate with target personas
Usage & Satisfaction
Monitor and analyze product usage and satisfaction metrics to identify opportunities for increased adoption & engagement by doctors
Develop and execute strategies to improve doctors’ satisfaction and reduce churn
Partner with PM to translate usage insights into product improvements and feature adoption campaigns
Growth plan
Design comprehensive go-to-market strategies with 360° launch plans, to reach our yearly growth plan (FR budget, in Gross ARR and Net ARR)
Monitor key business KPI (# clients & penetration ; net & gross MRR incl. leads, meetings and CVR ; growth profitability) to ensure growth of the doctors market segment and design right Sales Ops & Marketing actions
Ensure successful execution of launches and campaigns through 360 coordination with
Product
Marketing Growth
Brand & Content, Public Affairs, Legal, Sales Ops and Customer Support teams
Partner with Brand & Content Marketing to develop impactful campaigns and content that support product launches and adoption and increase doctors satisfaction
Partner with Global Product Knowledge to support product training on the French market
Who are you?
If you don’t meet all the requirements below but believe this opportunity matches your expectations and experience, we still encourage you to apply!
You have 10+ years of experience.
You have +5 years of experience in leading Strategic or Product Marketing teams in SaaS business, launching new products or delivering go-to-market strategy.
You have experience engaging multiple stakeholders and can bring together multiple functions to get things done in a fast-moving environment.
You are highly results/action-oriented, well structured, analytical and fact-based.
You have strong storytelling & copywriting skills.
You are passionate about both our products and our users.
You recognize yourself in the core Doctolib competencies: Grit, Result oriented, Team player .
You speak French and English fluently.
Job details
CDD
Duration: 8 months (ideally April - Nov)
Full Time
Workplace: Levallois (3 days of on-site presence)
Remuneration: fix + bonus on objectives (according to your profile)
At Doctolib, we believe in improving access to healthcare for everyone - regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it!
The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib or refer someone you know, regardless of your and their gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. If you have a disability, let us know if there's any way we can make the interview process smoother for you!
About the Company
We're a B Corp company committed to build together the healthcare we all dream of.
More than 2,900 Doctolibers in France, Germany, Italy, and the Netherlands are helping to improve the daily lives of care teams with a new generation of technologies and services.
At the same time, Doctolib is helping over 80 million patients to effectively manage their health and provide quick and easy access to optimal healthcare.
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