Job Specifications
Responsibilities
About the Team:
The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences.
About the Role:
We are seeking a Creator Marketing Manager to support TikTok’s Creator Marketing strategy and operations by spearheading some of our biggest global creator programs, campaigns, and tentpole activations. This individual will be responsible for developing creator marketing campaigns and operational frameworks that elevate TikTok's global creator presence and drive business growth.
This position requires a hybrid work schedule, with employees working in the office three days per week or as directed by management. Preferred location in New York or LA
Key Responsibilities
- Develop and execute global creator marketing programs, campaigns, and activations that ladder up to TikTok's business objectives—ensuring each initiative drives measurable impact and global relevance.
- Develop playbooks, toolkits, channel marketing processes and frameworks to guide regional teams in executing standardized, scalable marketing programs—ensuring consistency while allowing for local adaptation.
- Manage the creator brand health tracker (cBHT), and program/event survey management. Communicate key creator marketing insights broadly across the organization with key recommendations to inform the business.
- Develop and deliver creator events and activations to drive perception and behavioral outcomes.
- Project manage key global marketing operations; identify opportunities to improve and optimize operational excellence to drive product awareness, adoption and creator business metrics.
- Build strong partnerships with internal teams (Marketing, Content, Product, Legal, Comms, Procurement, Sales,etc) and external stakeholders to ensure flawless execution and alignment with broader company objectives.
- Drive strong collaboration between regional teams and provide strategic consultation and guidance on local executions while ensuring alignment with global strategies. Create forums for ongoing dialogue and knowledge-sharing across regions.
- Align on joint strategies to drive shared business, content, and product goals—ensuring efficiency, consistency, and long-term impact across programs and campaigns.
Qualifications
Minimum Qualifications
- BA/BS degree or equivalent practical experience.
- 5+ years of experience in global marketing strategy, integrated campaigns, or brand activation—preferably in the creator, tech, or consumer space.
- Proven track record of leading complex, global marketing initiatives with cross-functional and regional teams.
- Deep operational expertise, including developing 0-1 global processes, project management, budget management, resource prioritization, and stakeholder alignment.
- Exceptional cross-functional leadership skills, with the ability to influence at all levels and manage ambiguity across global teams.
- Experience working directly with creators and industry stakeholders to craft authentic and impactful experiences and campaigns.
Preferred Qualifications
- Strategic thinker with a strong creative lens, capable of developing campaigns that resonate with diverse, global audiences.
- Strong understanding of marketing measurement frameworks and experience partnering with data and analytics teams to build and test scalable measurement solutions.
- Strong understanding of TikTok’s creator ecosystem and a passion for shaping creator experiences on a global scale.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
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