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Digital Traffic & Analytics Expert

Digital Traffic & Analytics Expert

On site

Brussels, Belgium

Full Time

25-04-2025

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Job Specifications

Publication date: February 28, 2025

Brussels

Contract open-end

Join our Digital Transformation team and help shape the strategy for Luminus’ digital channels.

As a Digital Traffic & Analytics Expert,

you optimize our digital ecosystem with data-driven insights and advanced tracking solutions.

With expertise in tagging, tracking, SEO and analytics, you’ll ensure our digital strategy is measurable and effective. You'll drive high-quality traffic, refine search strategies and continuously optimize performance to enhance online acquisitions and customer engagement. Ready to make an impact? Let’s connect!

Your Daily Job

You set up and optimize tagging frameworks (Google Tag Manager) to ensure accurate tracking and GDPR compliance.
You generate insights from Google Analytics, build dashboards and perform attribution analysis to improve performance.
You enhance search rankings, analyze traffic quality and refine user journeys to boost conversions.
You develop and execute strategies for organic and paid traffic, collaborating with marketing teams.
You work closely with digital experts, provide training and share best practices on SEO and analytics.
You define KPIs, monitor acquisition costs and provide data-driven recommendations.

Your Profile

You have a Bachelor's or Master's in Digital Marketing, Data & Analytics.
You bring 5+ years of experience in traffic analytics & SEO in a similar-sized company.
You are certified in Google Analytics 4 and Google Tag Manager (Google Ads is a plus).
You have expertise in SEO and analytics tools (GA4, GSC, SEMrush, Ahrefs).
You are skilled in data visualization (Looker Studio, Power BI) and campaign tracking.
You are familiar with HTML, CSS and headless CMS platforms (Sanity is a plus).
You are fluent in English and French or Dutch.

Curious about your benefits and more? Visit our jobsite.

About the Company

We produce electricity and provide energy as well as energy services. We are the number one in onshore wind energy and hydropower in Belgium. We play a central role in securing energy supplies in Belgium thanks to several natural gas power plants that enable us to respond to the variable character of solar and wind energy. With an installed capacity of 2,185 MW in March 2023, Luminus represents about 10% of the total installed capacity in Belgium. We sell electricity, natural gas and energy services to private and corporate ... Know more