Job Specifications
Job Title: Social Strategist (12 month maternity cover)
Reports to: Senior Content Strategist
Department: 4Studio
Team: Channel Team
Location: Leeds/Manchester
Job Grade: P1
DEPARTMENT DESCRIPTION
4Studio is the driving force behind C4’s digital acceleration strategy, with the objective to create, adapt and distribute brilliant content across our social and digital channels, building engaged audiences that deliver digital views at scale.
JOB PURPOSE
Channel 4 is a world class entertainment brand. The Social team within 4Studio is responsible for further building our world class social media presence.
We are looking for industry-leading Social Strategists to help us achieve our objective; you will be the key conduit between your Channel Team to Press to Sales and beyond, you’ll use data and editorial insight to help drive key decision-making around how our output lives and breathe across all social platforms,
You will work across a portfolio of themed accounts across multiple social platforms, including, but not limited to, YouTube, Facebook, Instagram, TikTok, Threads and Snapchat.
Working as part of a team which includes Social Media Managers and Social Producer/Editors as well as alongside Analysts, you will craft publishing and content strategies that define, elevate and consistently innovate our programming across social. You’ll be able to conceptualise and then articulate bold and cohesive social strategies, and get a kick from thinking over doing.
From using platform-specific insight to help super-serve existing audiences as well as identifying new ones, through to identifying opportunities for digital extensions of our TV shows (spin-off series, companion pieces etc) and advising on digital-first original series and branded content opportunities, you’ll advise the Senior Content Strategist on what we should and shouldn’t do to ensure our content is consumed by the biggest and most engaged audiences possible.
KEY RESPONSIBILITIES
Defining content and publishing strategies
You will be responsible for developing, implementing and managing data- and editorially-led strategies for our TV shows, across multiple platforms. From the volume of content to produce, through to what platforms it should appear on and why, you’ll be the bastion of social knowledge for your social accounts
Working closely with your Senior Content Strategist and our Production Hub, you’ll devise strategies for your specific social accounts that are in line with 4Studio objectives – constructing comprehensive plans for output and giving recommendations to the Senior Content Strategist around when and recommend where to deploy additional resource, when and how to work with Production Partner and Talent accounts and if certain activity would be eligible for strategic paid support• You’ll be responsible for crafting clear, strategic briefs for every social account within your remit, working out the best way to ensure the accounts hit their KPIs.
You will often serve as your team’s representative at cross-business kick-off meetings, responsible for convincing the Senior Content Strategist and fellow team members on strategic rationale behind distribution platforms and content focuses
You will need to be able to understand the different brand purposes, tones and behaviours of Channel 4, E4 and their shows
You’ll be ahead of the curve when it comes to social media trends, platforms/products/tools and content innovation, and adept at working with analysts and community managers to assess the landscape, perform competitor analysis, utilise social listening tools, and ensure our accounts are always one step ahead of the competition
You’ll be responsible for agreeing and communicating social best practice across the business
Autonomy & Judgement
You will be given a large degree of autonomy and you’ll be expected to recommend key strategic decisions to the Senior Content Strategist.
We are a multi-city business: you need to be confident and assured working in a small team physically, but electronically feeding into the wider team with all key updates
You will need to be able to use data to feed insights back to key stakeholders
Lead Innovation
We want to be seen as a cutting-edge brand. You will be at the vanguard of social innovation, establishing close relationships with our platform partners, networking at key industry events, and constantly identifying new ways to evolve our presence on social media
Promote Diversity
Our target audience is diverse and Channel 4 exists to promote diversity. You will need to be empathetic towards a variety of audiences and understand how to connect with them in ways that feel natural to them
People Skills
You will be required to manage the sometimes competing demands of key stakeholders. Cool under pressure and excellent powers of persuasion are required.
You will need to be able to explain both problems and solutions in layman’s terms.
This will be important when “managing upwards”
Measurement & Reporting
You will be required to work with Analysts and Social Media Managers to produce regular updates for your Senior Content Strategist that will be shared with senior management and the executive team
You will work closely with Social Analysts and Social Media Managers to use data and historical performance to inform all new insights-driven strategies, and provide comprehensive wrap-up reporting on a campaign basis
You’ll serve as the key conduit to Consumer & Insights to experiment with new qualitative and quantitative audience insights tools and methodologies, familiar with and excited by using social listening, publishing, and competitor-based tools
Whether something has gone well or badly, you will be required to learn lessons from what has been done and be able to apply those lessons, so we keep on improving
ESSENTIAL EXPERIENCE AND SKILLS
Demonstrate excellent experience in the ability to devise impactful strategies whilst inspiring and taking others on the journey to enable streamlined workflow and empower their sense of shared success
Demonstrate excellent experience of using insights (both data-driven and editorial) to affect content and revenue success across social platforms• Demonstrate excellent experience in utilising social measurement, reporting and competitor analysis tools to identify and super-serve audiences (preferably for organic and paid campaigns)
Demonstrate multiple times you have convinced key and senior stakeholders to embrace content innovation, adapt content/publishing strategies, and seen tangible success as a result
Demonstrate strong experience working across a broad content spectrum – Channel 4 and E4 have diversity of content and audiences at their heart
CONDITIONS
4Studio is a fast-paced environment and we adapt our priorities and strategies in
line with various internal and external factors, so whilst the accounts referred to are
specific to this role currently, they are subject to change should the business require
...
About the Company
Channel 4 is free-to-air and freely available to all of the UK. We have the UK’s biggest free streaming service, plus a network of six television channels.
Since Channel 4 was created in 1982, it has been at the centre of national conversations and a catalyst for the creation of a world-beating production sector in the UK.
Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment.
Our unique model – commercially-funded but pub...
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