- Company Name
- WELLSTAR Technologies
- Job Title
- Marketing Manager
- Job Description
-
Job title: Marketing Manager
Role Summary: Own and execute strategic marketing initiatives for an AI‑powered healthcare SaaS, building brand, content, digital, and events to drive demand, engagement, and revenue growth.
Expactations:
- Demonstrated autonomy and sense of ownership in creating and scaling marketing programs.
- Ability to translate complex AI and healthcare concepts into compelling narratives.
- Strong analytical mindset to measure and optimize multi‑channel marketing performance.
- High flexibility to adapt strategies in a dynamic, pre‑IPO growth environment.
- Proven interpersonal skills to collaborate effectively with product, sales, and executive teams.
Key Responsibilities:
- Develop and maintain the corporate brand and communications strategy, ensuring consistency across all channels.
- Lead content creation (blogs, whitepapers, webinars, videos, email campaigns) to build thought leadership and customer trust.
- Support AI product launches through customer‑facing collateral, event materials, and messaging that links technology to improved outcomes.
- Own end‑to‑end digital marketing: website updates, SEO, Google Ads, email programs, and analytics.
- Plan, coordinate, and execute marketing support for industry events and trade shows, managing timelines and materials.
- Develop basic PR and investor relations support, including messaging and outreach.
- Continuously improve marketing processes, standards, and metrics.
Required Skills:
- Content strategy and copywriting for B2B tech markets.
- Digital marketing: SEO, SEM, Google Ads, email automation, analytics tools.
- Event and trade‑show planning.
- Data‑driven decision making, reporting, and KPI tracking.
- Strategic thinking, storytelling, and brand messaging.
- Project management and cross‑functional collaboration.
- Familiarity with AI, healthcare technology, or related domains is an advantage.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Professional certifications in Digital Marketing, Content Strategy, or Analytics (e.g., Google Analytics, HubSpot, or similar) are preferred.