- Company Name
- Grey Eagle Resort & Casino
- Job Title
- iGaming Marketing Manager - Nation Members/Community Members & Internal Candidate Only
- Job Description
-
**Job Title:**
iGaming Marketing Manager – Nation Members/Community Members & Internal Candidate Only
**Role Summary:**
Lead all marketing initiatives for the casino’s online gaming platform, focusing on player acquisition, retention, and revenue growth while ensuring compliance with regulatory standards.
**Expectations:**
Deliver measurable growth in online player base and revenue, maintain high compliance standards, and foster a collaborative relationship between digital, casino, and hospitality teams.
**Key Responsibilities:**
- Develop and execute the overall iGaming marketing strategy, prioritizing acquisition, retention, and reactivation.
- Build integrated marketing plans that support revenue growth and long‑term player value.
- Identify and evaluate new digital opportunities, partnerships, and promotional concepts.
- Plan, launch, and optimize campaigns across email, paid media, website, app, and social platforms.
- Coordinate with creative and Digital Marketing Specialist teams to produce ads, content, and promotional assets.
- Manage promotional calendars, bonus campaigns, and player offers.
- Oversee player communication strategies, including onboarding journeys, lifecycle campaigns, and loyalty messaging.
- Support VIP and high‑value player initiatives.
- Ensure all marketing materials meet regulatory, compliance, and responsible gaming standards.
- Track, analyze, and report on metrics such as acquisition cost, conversion rates, retention, and revenue.
- Provide performance updates to leadership; prepare executive reporting.
- Act as primary liaison for iGaming marketing with cross‑functional teams and external partners.
- Guide and mentor internal team members on digital and iGaming campaigns.
**Required Skills:**
- 3–5+ years of digital marketing experience in gaming, hospitality, or related fields.
- Deep knowledge of paid media, email marketing, CRM systems, and performance tracking.
- Strong analytical skills with proficiency in data dashboards.
- Excellent communication, project management, and collaboration abilities.
- Strategic, growth‑oriented mindset with a data‑driven approach.
- Detail‑oriented, skilled in maintaining compliance and brand standards.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, or related field preferred.
- Professional certifications in digital marketing (e.g., Google Ads, HubSpot) and CRM platforms are advantageous.
- Priority consideration for Tsuut'ina Nation members.