Job Specifications
About Calm
Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app--ranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countries--Calm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions like Calm Health, offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company's Brands That Matter. Learn more at calm.com.
What We Do
As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.
We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered.
What You'll Do
The Growth Marketing Operations Manager plays a central role to Calm's consumer growth. The most valuable contributions that the Growth Marketing Operations Manager can make relate to:
Owning Tableau reporting for the Growth Marketing / User Acquisition team: Responsible for maintenance and improvements to UA dashboards including the building of new reports and visualizations to drive new insights and automate data work to unlock team efficiency (this includes working with the Growth Marketing Analytics Lead to ensure the accuracy and accessibility of growth data in UA tables)
Providing data insights: Synthesizes CPM and other macro industry trends to understand their impact on channel efficiency and conversion funnel metrics. Key stakeholders include media buyers on the UA team and other cross functional partners, Product and Finance
Managing UA initiatives at a high level to help identify the most efficient opportunities across channels and geos. This includes managing daily pacing models and building variance vs target visualizations for cross-functional reporting
Supporting forecast model building via data automation. This includes determining UA Monthly channel budget and performance targets based on business goals
Supporting UA/legal cross functional process for pushing event/data privacy related technical changes
Who You Are
Strong communicator, both written and verbal
Extremely strong attention to detail
Strong quantitative skills
Proficiency in BI software including but not limited to Excel, Tableau and Mode
Project management, ability to juggle multiple aspects of a project at once
Proactive. Will follow up when things don't get resolved
Enthusiasm and passion for quality
Nice to Haves
Familiarity with JavaScript, Python
Experience working on subscription or health and wellness products
Experience managing data security and/or health data privacy
Experience working with Segment and Amplitude
Minimum Requirements
This role typically requires 3+ years of experience in Marketing Operations and Analytics
Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm's pay tiers is as follows:
$116,700-$178,200
The base pay range represents the low and high end of Calm's salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications.
Calm uses employee zip code to determine which pay range applies.
This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
Calm may incorporate artificial intelligence technology to support the application review process, but rest assured that human reviewers are involved in all stages of the hiring process.
Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you require a reasonable accommodation to complete any part of the application or interview process, please contact Cal
About the Company
Calm is the leading mental wellness brand with the #1 App for Sleep, Meditation and Relaxation(tm), designed to help you manage stress, sleep better and live a happier, healthier life. With hundreds of hours of original audio content available in seven languages, Calm supports users in more than 190 countries. Apple's 2017 iPhone App of the Year and one of Fast Company's Most Innovative Companies of 2020, Calm boasts over 100 million downloads to date, with more than 4 million paying members. As a corporate solution, the m...
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