Job Specifications
Some roles ask you to keep the lights on. At Captivate, we're asking you to set the sky ablaze.
Are you looking to step into a role where you'll have a huge hand in shaping the growth engine and building the marketing team?
At Captivate Collective, growth isn't about playing it safe -- it's about swinging big, experimenting fast, and getting a high off of seeing bold ideas turn into business momentum.
Yes, we're a small team. Yes, you'll wear several hats. But at Captivate, we punch way above our weight, leading the market in B2B customer advocacy consulting, services and brand clout.
If you're looking for the chance to build something exciting and have an outsized impact, this is a place where you can do just that.
The opportunity
At Captivate Collective, you won't just run "demand gen." You'll own growth, lead our digital strategy, and have massive impact on how Captivate shows up in the market. You'll work side-by-side with sales and service teams to create moments that matter-- campaigns that inspire, deliver results, and set new standards.
Love being in front of customers and right in the mix of it all? Excellent. Being able to articulate the power of customer advocacy to the B2B marketing community and how Captivate helps professionals get ahead is key, and there are plenty of spotlight opportunities for those who are hungry.
If you're a solid or emerging growth marketing leader who can't seem to take their entrepreneur hat off, is constantly hungry to learn, energized by a fast pace, and frankly, likes to shake things up, let's talk.
We're only considering applicants based in the Canada or the United States.
What you'll own and run with:
Pipeline creation - Build and execute a marketing strategy that consistently generates qualified pipeline from our tiered target account list.
Campaign leadership - Lead full-funnel campaigns (email, social, events, G2, direct mail) with a mix of speed, creativity, and control. And of course leaning into Captivate's value of always showing up in a head-turning way
Social and Paid Media - Define opportunities, create briefs, define necessary partners. You'll guide performance and get help with execution: not just press buttons.
Events - Design and execute online events, masterfully weaving event content into your campaign strategy for months to come
Performance tracking - Own the analysis and story behind results, with ops support. You'll know what's working and why.
Beyond the basics - Everyone at Captivate gets the chance to collaborate on multiple marketing efforts - creating content that plays into your expertise, talking one-on-one with our customers, going to events and more. This is that many hats thing we mentioned. We'll amplify your passions and talents.
Who you are:
3-5 years of B2B marketing experience, including at least 2 years in demand gen or growth-focused roles
You're energized by new challenges and opportunities
You've owned pipeline targets before and are hungry to do it again
You move fast, figure things out, and don't wait around for permission
You prefer to take ownership, finding solutions when you meet blockers
You're energized by launching bold campaigns, brainstorming big ideas, and iterating with intention
You keep things simple for V1s, then refine and elevate with each version
You thrive on collaboration and default to trust, shouting out others and winning as a team
You're adept with tools like LinkedIn, Hubspot, Streamyard, Canva, Asana and Google Suite
You embody Captivate's values: creating moments that matter, being extra, thinking like an entrepreneur, leading with trust, and setting the bar high through innovation
Above all, you're passionate about excellence, solutions-oriented, and committed to lifting others up along the way
Benefits
Solid salary, plus quarterly performance bonuses
Company-sponsored 401(k) and RRSP programs
Remote role with annual company off-site and marketing event opportunities
Four weeks of PTO and another week for our annual Summer Shutdown
Training and career growth opportunities
A human-first culture that balances hustle, productivity, and fun
Next step: Send Liz Richardson @Captivate Collective a short video (via LinkedIn DM) sharing why this role excites you and how you'd bring our values to life.
About the Company
Captivate Collective is a premier Customer Advocacy and Engagement Strategy agency dedicated to helping B2B brands transform customers into passionate advocates. With expertise in crafting Advocacy Programs, Customer Marketing, Customer Engagement, and Voice-of-Customer (VoC) strategies, we guide clients, from high-growth B2B companies to enterprise organizations, through every stage of the customer lifecycle. : We're co-founded by seasoned practitioners Deena Zenyk and Liz Richardson, leaders who have been pioneering the a...
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