Skills

Communication Leadership Problem Solving Go Data Analysis Product Management Sales Research Analytical Skills Marketing Accounting

Job Specifications

Product Marketing Manager (12-Month Contract)

Location: Victoria, London

Contract: Minimum 12-month contract

Overview

We are seeking a highly motivated and experienced Product Marketing Manager to join our team in London on a 12-month contract. This role is a fantastic opportunity to shape the product narrative and go-to-market strategy for our Intuit QuickBooks products, with a particular focus on the Emerging Mid-Market segment.

You will be a key player in crafting compelling product propositions, influencing GTM strategy, and working with cross-functional teams to bring our products to life for our customers across the EMEA region.

Key Responsibilities

Market & Customer Insights: Conduct regular market and competitor analysis to stay ahead of industry trends and uncover new opportunities. Use qualitative and quantitative research to deeply understand customer needs and problems.
Strategy & Positioning: Develop targeting strategies, ideal customer profiles, and differentiated value propositions and messaging specifically for the emerging mid-market segment.
Go-to-Market (GTM) Leadership: Lead the go-to-market efforts for new product and feature releases, ensuring a seamless and impactful launch.
Sales Enablement: Create and deliver best-in-class sales enablement materials to support both new business and account management sales teams.
Data Analysis: Use multiple data sources to identify market opportunities and inform business decisions, including market sizing (TAM, SAM, SOM) and business case development.
Cross-Functional Collaboration: Partner effectively with product management, marketing, and sales teams to deliver on key projects and priorities.

Skills and Experience Required

Proven Experience: Demonstrable experience in a product marketing role, supporting product strategy, and leading cross-functional execution and GTM initiatives.
Customer-Centric Mindset: A true obsession with understanding customer needs, behaviours, and attitudes to ensure our features and innovations resonate with our target audience.
Strategic Acumen: Experienced in building customer profiles, value propositions, messaging hierarchies, and identifying compelling proof points.
Analytical Skills: Strong analytical abilities with a familiarity with market sizing concepts (TAM, SAM, SOM) and the ability to triangulate data to form recommendations.
Sales Enablement Success: Proven track record in leading and building effective sales enablement initiatives and materials.
Problem Solving: Proven success in solving complex problems, driving change, and accelerating product growth.
Strong Communicator: Excellent influencing, communication, and collaboration skills, with the ability to partner effectively with a wide range of business functions.
Industry Background: A background in tech and SaaS is essential. An understanding of the accounting software market is a significant advantage.
Results Oriented: Focused on delivering tangible business impact through initiatives that drive sales, customer growth, and revenue.

About the Company

Randstad is your partner for talent, finding, nurturing, and connecting specialized talent with businesses to cultivate rewarding careers and build high-performing teams. As the world’s leading talent company, we build career-spanning relationships with individuals to help them find fulfilling roles, access diverse opportunities, and flourish. Talent is at the heart of everything we do. We are committed to enhancing their work-life quality, actively supporting their skills development, and fostering equity to help them fee... Know more