Job Specifications
Responsibilities
The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business. It also brings great joy to users globally and it creates a new channel for our creators to show themselves.
The Creator Operations Manager will drive both individual creator success and at-scale growth through the design and implementation of creator campaigns, scalable marketing programs, and educational initiatives. This role bridges operational excellence with creator-focused strategy--ensuring that campaigns, resources, and community programs reach diverse creator segments and contribute to platform-wide growth and retention.
Responsibilities:
Creator Showcase Development
-Monitor platform metrics (e.g., growth, retention, monetization) to identify opportunities and pain points across creator segments
-Design creator growth strategies focused on retention, content output, and monetization adoption
-Identify tailored but scalable growth opportunities across different creator income tiers and verticals
Campaign Management
-Plan and execute campaigns that drive engagement, new feature adoption, behavioral shifts, or revenue growth
-Analyze campaign performance and scale successful pilots
-Enable Creator Managers to run campaigns independently via training, playbooks, and best practices
Creator Marketing & At-Scale Amplification
-Lead marketing initiatives that scale creator storytelling (e.g., spotlight campaigns, seasonal activations, themed challenges)
-Turn 1:1 creator success stories into narratives that inspire the broader ecosystem
-Measure amplification impact using KPIs like campaign reach, participation, and audience engagement
At-Scale Education
-Build educational content and programs (e.g., resource hubs, workshops, virtual events) tailored to different creator growth stages
-Foster community-led, peer-to-peer initiatives
-Identify support/education gaps across income tiers and propose scalable solutions
-Document and share playbooks for campaign and education execution
Qualifications
Minimum Qualifications
-2-4 years of experience in campaign management, creator operations, or digital content platforms--preferably with LIVE content experience in tech, social media, or the creator economy
-Strong data analysis skills with the ability to translate insights into actionable strategy
-Proven project management, cross-functional collaboration, and campaign execution abilities
-Ability to design scalable systems and workflows
-Deep understanding of the US Latin digital creator ecosystem and cultural nuances
-Bilingual in English and Spanish required due to working with Spanish speaking client groups
Preferred Qualification:
-Experience in content marketing or creator education
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
For Pay TransparencyCompensation Description (Annually)
The base salary range for this position in the selected city is $68640 - $143556 annually.
Compensation may vary outside of this range depending on a
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
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