Skills

Leadership Python Tableau Data Analysis SQL Decision-making power bi Marketing Analytics Digital Marketing

Job Specifications

Optomi, in partnership with a leader in the streaming industry, is seeking a Marketing Planning & Analytics Analyst to support executive reporting and marketing analytics. This role plays a critical part in tracking fiscal year progress, allocating spend, and analyzing channel performance, subscriber trends, churn, and lifetime value. The ideal candidate combines strong technical skills with a deep understanding of marketing data, bringing innovation to reporting and dashboard solutions while supporting high-visibility business objectives.

What the Right Candidate Will Enjoy

Playing a key role in delivering insights that directly impact subscriber growth and marketing strategy.
Working with cutting-edge analytics platforms, including Tableau and Amazon QuickSight with AI functionality.
Contributing to high-profile projects with exposure to senior leadership.

Experience of the Right Candidate

5+ years of professional experience in marketing analytics, business intelligence, or a data-related field.
Expertise in SQL and proven ability to work with large, complex data sets.
Proficiency in Tableau for dashboard creation; Power BI or similar tools also acceptable.
Strong Excel knowledge (sumifs, index-match, macros).
Experience summarizing complex data into executive-ready insights.
Marketing or media data background, with understanding of key metrics such as subscriber acquisition, churn, and LTV.
Ability to work autonomously and build dashboards/visualizations independently.

Preferred Skills:

Experience with Amazon QuickSight (Amazon Q) and its AI capabilities.
Familiarity with Python or R for data analysis.
Background in managing or analyzing large marketing budgets.
Exposure to streaming, digital marketing, or marketing mix modeling.

Responsibilities of the Right Candidate

Support the development of scalable analytics and automation solutions, helping the MPA team evolve toward more advanced, AI-enabled reporting.
Design and build dashboards, charts, and visualizations that communicate key marketing and subscriber trends to executives and channel teams.
Conduct deep dives into marketing channels, subscriber growth, churn, lifetime value, and spend allocation to flag risks and opportunities.
Partner with channel and planning teams to support major promotions and content launches.
Provide ad-hoc analysis to answer strategic questions and support decision-making across marketing, finance, and analytics.
Enhance reporting accessibility and usability, ensuring insights are timely and actionable for business stakeholders.
Stay current on analytics best practices and tools to continuously bring new ideas to the team.

About the Company

Established in 2012, Optomi is committed to providing superior IT Talent Services via contract, contract-to-hire, and team augmentation models. Our delivery teams are aligned by competencies focused on 7 key areas in technology: Business Optimization, Software Engineering, Cloud & Infrastructure, Cyber Security, Data Modernization, ServiceNow, and Emerging Technologies. Our skillset-focused approach allows our recruiting teams to become experts within their space and streamline the hiring process. We save you time and money ... Know more