Job Specifications
Company Description
ALPHA IT helps organizations across Vancouver Island turn IT into a growth driver by delivering proactive IT solutions tailored for municipalities, First Nations, and trades-based SMBs. We're known for preventing downtime with 24/7 monitoring, protecting with layered cybersecurity, and enabling collaboration with cloud and Microsoft 365, all supported by strategic vCIO guidance.
We're also proud to share that ALPHA IT has been recognized as one of Canada's Top Growing Companies by The Globe and Mail for three consecutive years, most recently ranking #83 in 2025. Achieving 435% growth over the past three years reflects the trust placed in us by our clients, the dedication of our talented team, and the support of the Vancouver Island community.
As we continue this momentum, we're looking for a motivated Marketing & Sales Specialist to help bring our 12-month marketing plan to life and strengthen our sales and marketing engine from the ground up.
Role Description
Reporting directly to the Director of Sales & Marketing, you'll be responsible for executing day-to-day marketing activities, coordinating campaigns, and providing light sales support. This is a hands-on role where you'll gain valuable exposure to both sales and marketing, in a professional MSP environment that values strategy, security, and support.
You'll also help lay the foundation for ALPHA IT's future marketing and sales success by contributing to projects that directly impact our visibility, lead generation, client retention, and sales enablement.
How You'll Drive Impact
Brand Visibility: Strengthen our presence across Vancouver Island through social media, content marketing, website updates, local events, and sponsorships.
Lead Generation: Build (from the ground up) and nurture a repeatable pipeline of qualified leads.
Sales Enablement: Provide tools, collateral, and reporting that help our sales team win new business.
Client Retention: Support QBRs, testimonials, and client communications to increase lifetime value.
Responsibilities
Marketing Execution
Coordinate and publish ALPHA IT's social media posts and campaigns.
Assist in list building and campaign readiness for future newsletters and nurture programs.
Support creation and publishing of blogs, case studies, whitepapers, and client stories.
Maintain CRM/automation systems (Autotask, Glasshive), ensuring data accuracy, tagging, and reporting.
Monitor campaign performance and provide insights for optimization.
Support website updates in partnership with our internal development team.
Sales Support (Light)
Follow up on warm leads and event contacts (no cold calling or quotas).
Conduct research on accounts, update CRM records, and support LinkedIn outreach.
Prepare sales collateral, marketing scorecards, and slide decks.
Assist in preparing and supporting Quarterly Business Review (QBR) meetings with visuals, data, and insights.
Campaigns & Projects
Launch ALPHA IT's first lead magnet with supporting list-building campaigns (email sign-ups, social CTAs).
Coordinate our Google Review campaign.
Help design and execute a targeted direct mail postcard campaign for local accounts.
Publish and promote ALPHA IT's first whitepaper.
Support planning and execution of email nurture sequences for new leads.
Build and report on a marketing scorecard to measure and communicate impact.
Keep a finger on the pulse of the competitive landscape to help shape campaigns and positioning.
Qualifications
Minimum 2-3 years of marketing experience (agency, B2B, SaaS, or IT/MSP experience an asset).
Post-secondary education in Marketing, Communications, or Business.
Strong written and verbal communication skills.
Familiarity with CRM and marketing automation tools
Proficiency with presentation and design tools (PowerPoint, Canva, Photoshop or similar) to create sales and marketing collateral, reports, and client-facing decks
Highly organized with excellent attention to detail.
Collaborative, adaptable, and eager to learn both marketing and sales.
Bonus: interest in AI/automation tools and the IT/MSP industry.
Why Join ALPHA IT?
Be part of one of Canada's Top Growing Companies 2025.
Clear career path: opportunity to advance into senior marketing or growth roles.
Exposure to both sales and marketing in a high-growth MSP environment.
Join a supportive, collaborative team making a meaningful impact on Vancouver Island communities.
How to Apply
If you're excited about a role that blends marketing execution with sales support and want to accelerate your career in one of Canada's fastest-growing companies, we'd love to hear from you.
Please apply with your resume and a short cover letter explaining why this hybrid role excites you. Bonus points if you've listened to an episode of the No Fluff MSP Marketing podcast and share one takeaway!
We look forward to hearing from you!
About the Company
ALPHA IT helps organizations across Vancouver Island turn IT into a growth driver. With Strategy | Security | Support at the core of everything we do, we deliver proactive IT solutions tailored for municipalities, First Nations, and trades-based SMBs. Ranked #83 on Canada's Top Growing Companies 2025, ALPHA IT has earned a reputation for: - Preventing downtime with 24/7 monitoring & responsive help desk - Protecting organizations with layered cybersecurity and physical security solutions -- from your data to your doors - Ena...
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